How to Use Instagram Stories for Q&A Sessions with the Question Sticker: Maximizing Engagement

By: Ellen Bartolino

Instagram Stories has become a vital tool for businesses and influencers looking to engage with their audience in real-time. With the addition of the Instagram question sticker, users can now host interactive Q&A sessions that drive engagement and provide valuable insights. Whether you’re looking to boost engagement, collect feedback, or simply connect with your followers, understanding how to effectively use the question sticker can make a significant difference. In this article, we will explore creative ways to use Instagram Stories for Q&A sessions, providing you with a step-by-step guide to maximize your interaction and make your stories more engaging.

How to use instagram stories for q&a sessions

Step-by-Step Guide to Using the Instagram Question Sticker

How to Access and Use the Question Sticker

The Instagram question sticker is a fantastic tool to engage your audience and ask your followers various questions directly through your Instagram Stories. Here’s a step-by-step guide to get you started:

  1. Open the Instagram App: Launch the Instagram app on your mobile device and log into your Instagram account.
  2. Create a New Story: Tap the camera icon in the top left corner or swipe right from your feed to access the stories feature.
  3. Capture or Upload a Photo or Video: You can either take a new photo or video or upload one from your gallery.
  4. Add the Question Sticker: Tap the sticker icon at the top of the screen, then select the question sticker from the available options.
  5. Customize Your Question: Type in the question you want to ask your followers. This could be anything from “What’s your favorite product?” to “Ask me anything!” Be sure to customize the text to suit your audience and purpose.
  6. Share Your Story: Once you’re happy with your question, tap “Your Story” to post it. Your followers will now see the question sticker and can respond directly.

When I launched my latest product, I used Instagram Stories extensively to keep my audience engaged. I created a series of stories using the question sticker, asking my followers what they were most excited about regarding the new product. The responses were overwhelming and provided me with invaluable feedback that I could address in real-time. This not only boosted engagement but also helped in tailoring the launch strategy to better meet customer expectations.

Tips for Crafting Engaging Questions

To make the most out of the Instagram question sticker, it’s essential to ask questions that will elicit meaningful responses. Here are some tips:

  • Be Clear and Concise: Make sure your question is easy to understand. Avoid complex wording or lengthy questions.
  • Stay Relevant: Ask questions related to your product or service or topics that interest your audience.
  • Use Engaging Prompts: Phrases like “Ask me a question” or “Tell me your thoughts on…” can encourage more responses.
  • Mix It Up: Don’t always ask the same types of questions. Try to vary between fun questions, complex questions, and questions related to your business.

By following these steps and tips, you can effectively use the Instagram question sticker to engage with your audience and gather valuable feedback.

A study found that Instagram Stories have a reach rate of between 1.2% and 5.4%, which varies depending on the number of followers an account has. Despite this, brands see a significant boost in engagement when using Stories, with a notable percentage of users interacting with story content regularly”​ (Social Media Dashboard)​​ (99Firms)​.

Creative Ways to Use Instagram Stories for Q&A Sessions

Showcasing Your Product or Service

Using the Instagram question sticker in your Stories is a great way to engage your audience while showcasing your product or service. Here are some creative ways to do this:

  • Highlighting Features: Create Stories that highlight different features of your product. Use the question sticker to ask your followers what they think about these features or if they have any questions about them. This can help you collect feedback and understand what aspects of your product resonate most with your audience.
  • Product Feedback: Ask your audience for their opinions on new products or services you’re considering. This not only involves them in your decision-making process but also provides valuable insights into what your customers want.

Engaging Your Audience with Polls and Stickers

Combining the question sticker with other interactive elements like polls can enhance your Q&A sessions. Here’s how to do it:

  • Combining Stickers: After asking a question with the question sticker, follow up with a poll related to the responses you received. For example, if you asked for favorite product features, create a poll to see which feature is the most popular.
  • Audience Preferences: Use polls to gauge your audience’s preferences on various topics. This can help tailor your content and products to better meet their needs.

By utilizing these creative ways, you can make your Q&A sessions more interactive and engaging, ensuring that your audience feels involved and valued.

Asking a question with the question sticker

Maximizing the Impact of Your Q&A Sessions

Saving and Highlighting Your Q&A Sessions

One of the best ways to ensure that your Q&A sessions have a lasting impact is to save and highlight them on your profile. Here’s how to do it:

  • Creating Instagram Story Highlights: After your Q&A session, you can save your stories to a highlight on your profile. This allows new followers to see past Q&A sessions and engage with your content even after the story has expired. To do this, go to your story, click on the “Highlight” button, and create a new highlight or add it to an existing one.
  • Making Q&A Sessions Accessible: By organizing your highlights into different categories (e.g., product Q&As, behind-the-scenes, customer feedback), you make it easier for your audience to find the information they’re interested in.

To connect more personally with my audience, I decided to host a live Q&A session using the Instagram question sticker. I announced the session a day in advance and encouraged my followers to submit their questions. During the session, I answered as many questions as possible, ranging from my daily routine to business tips. This not only increased my story views significantly but also strengthened my relationship with my followers.

Analyzing Engagement and Feedback

Understanding how your audience interacts with your Q&A sessions is crucial for improving future content. Here’s what you need to do:

  • Understanding Audience Interaction: Use Instagram Insights to track the performance of your stories. Look at metrics like views, replies, and interactions to see which questions generated the most engagement.
  • Using Insights to Improve Future Sessions: Based on the data, you can refine your approach. For example, if you notice that certain types of questions receive more responses, you can focus on those in future Q&A sessions.

By saving and highlighting your Q&A sessions and analyzing the engagement, you can maximize the impact of your Instagram Stories and create a more interactive experience for your audience.

Advanced Tips for Instagram Story Questions

Using Instagram Stories to Collect Feedback

Instagram Stories offer a versatile platform for gathering feedback from your audience. Here are some advanced tips to make the most out of this feature:

  • Gathering Honest Opinions and Suggestions: Use the Instagram question sticker to ask your followers for their opinions and suggestions. This can range from feedback on recent products to ideas for new content. For example, you might ask, “What new features would you like to see in our product?”
  • Creating a More Interactive Experience: Incorporate other interactive elements, such as polls and quizzes, alongside your question stickers. This not only makes your stories more engaging but also encourages more in-depth responses from your audience.

In 2023, over 500 million people accessed Instagram Stories daily, making it one of the most popular features on the platform”​ (The Tech Report)​​ (99Firms)​.

Use the Instagram question sticker to ask your followers for their opinions and suggestions

Creative Strategies to Keep Engagement High

Maintaining high engagement on your Instagram Stories requires consistent effort and creativity. Here are some strategies to help you achieve this:

  • Regularly Updating Questions on Your Story: Keep your audience engaged by frequently posting new questions. This can be part of a weekly or bi-weekly series where you ask different questions each time. For instance, you could have a “Monday Q&A” where you address different topics every week.
  • Encouraging Continuous Interaction: Prompt your audience to interact with your stories by asking follow-up questions based on their responses. For example, if someone asks a question about your product, respond with an answer and then ask them another question to keep the conversation going.

By using Instagram Stories to collect feedback and employing creative strategies to maintain engagement, you can build a strong connection with your audience and continuously improve your content and products.

Gap ran a highly successful campaign utilizing Instagram Stories in 2018, which resulted in a 73% higher click-through rate compared to previous years. This campaign not only increased ad recall by 17 points but also saw a 4-point rise in message association for the brand. By integrating Instagram Stories into their marketing strategy, Gap was able to create more engaging and memorable content that resonated well with their audience”​ (99Firms)​.


Utilizing Instagram Stories for Q&A sessions with the Instagram question sticker is a powerful way to engage with your audience and foster a deeper connection with your followers. By following this step-by-step guide, you can effectively ask questions, gather valuable feedback, and create an interactive experience that keeps your audience coming back for more.

Remember to save and highlight your Q&A sessions to make them accessible to new followers and analyze your engagement metrics to continually improve your approach. By incorporating these strategies, you’ll not only boost engagement but also build a loyal community around your Instagram account.

Instagram Stories offer endless possibilities for creativity, so don’t be afraid to experiment with different types of questions, interactive stickers, and content formats. Whether you’re showcasing a product or service, conducting a live Q&A, or simply trying to keep your audience engaged, the Instagram question sticker is an invaluable tool in your social media marketing arsenal.

Keep your audience engaged

Frequently Asked Questions

How can the Instagram Stories feature be utilized for Q&A sessions?

The Instagram Stories feature can be utilized for Q&A sessions by adding a question sticker to your stories. This allows followers to submit questions, which you can then answer directly in your stories, creating an interactive and engaging experience.

How can I use the quiz sticker on Instagram to engage my audience?

You can use the quiz sticker to create fun and interactive quizzes for your followers. This can include trivia about your brand, products, or general knowledge questions that encourage engagement and participation.

How do Instagram direct messages complement question stickers?

Instagram direct messages complement question stickers by allowing for more personalized and private interactions. After responding to a question in your story, you can follow up with the user via direct message for a deeper conversation.

How can the latest Instagram features enhance your Q&A sessions?

The latest Instagram features, such as new interactive stickers and engagement tools, can enhance your Q&A sessions by providing more ways to interact with your audience and make the experience more engaging.

What are some content ideas for using question stickers on Instagram Stories?

Content ideas for using question stickers include asking for product feedback, conducting market research, sharing fun trivia about your brand, and hosting themed Q&A sessions related to your industry or niche.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.