How to Use Instagram Question Sticker for Engagement: A Complete Guide

By: Ellen Bartolino

In the ever-evolving world of social media, Instagram stories have become a pivotal tool for brands and influencers to connect with their audience. One of the most engaging features is the Instagram question sticker. This interactive element not only boosts story engagement but also provides a fun way to interact with your followers. Whether you’re a marketer, influencer, or business owner, understanding how to use the Instagram questions sticker can significantly enhance your Instagram marketing strategy. In this guide, we’ll explore creative ways to use the question sticker on Instagram stories, boost engagement, and collect feedback from your audience.

How to use Instagram question sticker for engagement

Why Use Instagram Polls

Benefits of Instagram Polls

Instagram polls are a highly effective tool for engaging your audience and gaining insights in a fun way. Here are some key benefits:

  1. Boost Engagement: Adding a poll sticker to your Instagram stories can significantly boost engagement. Followers enjoy participating in quick, interactive polls, which can lead to more interactions and increased visibility for your stories.
  2. Gather Feedback: Polls allow you to collect feedback on various topics, from preferences on new products to opinions on current trends. This feedback can be invaluable for making informed decisions about your content or business strategy.
  3. Understand Your Audience: Using polls on Instagram stories helps you learn more about your audience’s interests and preferences. This information can be used to tailor your content and improve your overall Instagram marketing strategy.
  4. Drive Decisions: Polls can help you make decisions by directly involving your audience. Whether it’s choosing between two product designs or planning future content, involving your audience makes them feel valued and increases their investment in your brand.

Ways to Use Instagram Polls

Here are some creative ways to use Instagram polls to engage with your audience:

  1. Product Feedback: Use polls to get feedback on new products or services. Ask your followers which product they prefer, what features they like, or what improvements they would suggest. This direct input can help you refine your offerings.
  2. Content Ideas: Struggling to decide on your next post? Use the poll sticker to ask your audience what type of content they want to see. This not only helps you create content that your followers are interested in but also makes them feel involved in your creative process.
  3. Engaging Questions: Use polls to ask fun questions that encourage interaction. For example, you can create polls around trending topics, seasonal events, or simply for entertainment. Questions like “Which do you prefer: summer or winter?” or “What’s your favorite holiday?” are simple yet engaging.
  4. Educational Content: Polls can be used to educate your audience about your industry or products. For instance, you can create a series of polls to quiz your audience on topics related to your business, making learning fun and interactive.
  5. Event Planning: If you’re hosting an event or a takeover, use polls to involve your audience in the planning process. Ask them about their preferences for event themes, activities, or timings. This not only increases interest but also ensures that the event meets their expectations.

By incorporating polls into your Instagram stories, you can create a more engaging and interactive experience for your followers. This simple yet powerful tool helps you stay connected with your audience and gather valuable insights that can drive your Instagram marketing efforts forward.

As an influencer, I used Instagram question stickers to connect with my followers during a recent trip. I asked questions like, “What places should I visit here?” and “Any food recommendations?”. The responses were overwhelming, and I not only discovered great spots but also built a stronger bond with my audience by showing that I value their input.

How to Make a Poll on Instagram Stories

Step-by-Step Guide

Creating a poll on Instagram stories is a straightforward process that can significantly boost engagement and gather valuable insights from your audience. Follow this step-by-step guide to add a poll sticker to your story:

  1. Open Instagram: Start by opening the Instagram app and navigating to your home screen.
  2. Create a New Story: Swipe right from your home screen or tap the camera icon in the top left corner to create a new story.
  3. Capture or Upload Content: Either capture a new photo or video using the in-app camera or swipe up to upload existing content from your gallery.
  4. Access the Sticker Menu: Once you have your content ready, tap the sticker icon at the top of the screen to open the sticker menu.
  5. Select the Poll Sticker: Scroll through the available stickers and select the poll sticker.
  6. Enter Your Question: Type the question you want to ask your followers. Keep it short and engaging to encourage participation.
  7. Customize Poll Options: Add the two options for your poll. These should be simple choices that are easy for your audience to respond to.
  8. Position the Poll: Drag and drop the poll sticker to the desired location on your story. You can also resize and rotate it to fit your content.
  9. Share Your Story: Once you’re happy with your story, tap “Your Story” at the bottom to share it with your followers.

Adding a Poll Sticker

Adding a poll sticker to your Instagram stories is an effective way to make your content interactive and engaging. Here’s how to do it:

  1. Tap the Sticker Icon: After capturing or uploading your content, tap the sticker icon at the top of the screen. This will open a menu with various sticker options.
  2. Find the Poll Sticker: Look for the poll sticker among the options. It typically features two answer options and a question prompt.
  3. Create Your Poll: Tap the poll sticker to add it to your story. You’ll be prompted to enter a question and two answer choices. Make sure your question is clear and the answer options are concise.
  4. Customize Your Poll: You can customize the look of your poll by changing the color of the sticker. Simply tap the color wheel at the top of the screen to cycle through different color options.
  5. Position and Resize the Sticker: Use your fingers to position the sticker on your story. You can also resize it by pinching the sticker with two fingers.
  6. Review and Share: Once your poll is set up, review your story to ensure everything looks good. When you’re ready, share it with your followers by tapping “Your Story.”

Using the poll sticker on Instagram stories is a fun way to engage your audience and gather their opinions. Whether you’re seeking feedback, generating content ideas, or simply entertaining your followers, polls are a versatile tool in your Instagram marketing strategy.

Instagram marketing strategy

Crafting Effective Instagram Poll Questions

Best Instagram Poll Questions

Creating engaging and effective poll questions is crucial for boosting interaction on your Instagram account. Here are some of the best types of question ideas to ask using the questions feature:

  1. Yes/No Questions: Simple yes or no questions are easy for Instagram users to respond to and can quickly gauge their opinions. For example, “Do you prefer coffee or tea?” or “Should we launch this product next month?”
  2. This or That: These questions help you understand your audience’s preferences between two options. Examples include “Which do you prefer: summer or winter?” or “Which color do you like more: blue or red?”
  3. Feedback on Products: Use polls to get feedback on your products or services. Post a question like “Do you like our new product design?” or “Would you recommend our service to others?” This helps in tailoring your offerings to meet customer expectations.
  4. Event Planning: If you’re planning an event, ask your audience for their preferences. For instance, “Which date works best for you?” or “Would you prefer a morning or evening event?” This ensures higher participation and satisfaction.
  5. Engagement Boosters: Create fun and light-hearted questions to boost engagement. For example, “What’s your favorite way to relax: reading or watching TV?” or “Do you prefer cats or dogs?” These questions invite interaction and keep your audience entertained.

Running a small business, I found Instagram question stickers to be a fantastic tool for product development. Before launching a new line of products, I asked my followers, “What features are you looking for in our next product?” The feedback was invaluable, helping me tailor my offerings to meet customer expectations and increasing my sales upon launch.

To maximize the use of the questions feature, consider using these Instagram question sticker ideas to create an engaging Instagram presence. Regularly add a question sticker to your stories, ask your followers questions, and respond to their answers. This approach is geared towards maintaining an interactive and engaging Instagram profile, helping you build a stronger connection with your Instagram audience.

By incorporating these great Instagram poll questions into your strategy, you can raise your engagement rate and create more interactive content that resonates with your followers. Whether you’re looking to gather questions about your business or simply engage with your audience, using the question sticker for stories is one of the easiest ways to achieve your goals.

Creative Instagram Poll Ideas

To keep your audience engaged, it’s important to vary your poll content and make it creative. Here are some creative poll ideas:

  1. Behind-the-Scenes Decisions: Involve your audience in your creative process by asking for their input on behind-the-scenes decisions. For example, “Which outfit should I wear for the next shoot?” or “Which logo design do you prefer?”
  2. Quiz Style Polls: Turn your polls into fun quizzes to educate and entertain your audience. Ask questions related to your industry, such as “Which country produces the most coffee?” with options like “Brazil” and “Colombia.”
  3. Seasonal Themes: Align your polls with the current season or holidays. For instance, during summer, you could ask, “What’s your favorite summer activity: beach or hiking?” or around Halloween, “Do you prefer tricks or treats?”
  4. Content Preferences: Get feedback on the type of content your audience wants to see. Ask questions like, “Do you prefer blog posts or videos?” or “Would you like to see more tutorials or behind-the-scenes content?”
  5. Interactive Stories: Create a series of interconnected polls to tell a story or guide your audience through a decision-making process. For example, start with “Should we start with a mystery or romance theme?” followed by “Should the main character be adventurous or cautious?”
  6. Daily Life Choices: Engage your audience with relatable daily life questions. For example, “How do you start your day: with a workout or a coffee?” or “What’s your go-to snack: sweet or savory?”
  7. Hypothetical Scenarios: Pose fun hypothetical questions to spark imagination and discussion. For example, “If you could travel anywhere in the world right now, where would you go: Paris or Tokyo?” or “If you could have any superpower, would you choose flight or invisibility?”

By incorporating these creative poll ideas into your Instagram stories, you can maintain high levels of engagement and keep your content fresh and exciting. Polls are a versatile tool in your Instagram marketing strategy, helping you connect with your audience in a meaningful way.

According to a 2023 survey by Hootsuite, 70% of businesses reported that using Instagram question stickers in their stories led to increased audience engagement and interaction.

Incorporating these creative poll ideas into your Instagram stories

Viewing and Analyzing Poll Results

How to View the Results of Your Instagram Poll

Once you’ve created and shared a poll on your Instagram stories, viewing the results is simple and straightforward. Here’s how you can access and review the responses:

  1. Open Your Story: Start by opening the Instagram app and navigating to your story where you posted the poll.
  2. Swipe Up: Swipe up on the screen or tap the “Seen by” option at the bottom to see who has viewed your story.
  3. View Poll Results: In the viewers’ list, you’ll see the results of your poll. Instagram displays the total number of votes for each option, as well as the usernames of the followers who voted for each choice.

By regularly checking your poll results, you can quickly understand your audience’s preferences and make data-driven decisions for your content and products.

Understanding Poll Results

Interpreting the results of your Instagram polls goes beyond just counting votes. Here’s how to analyze and make the most of your poll data:

  1. Evaluate Engagement: Look at the number of participants in your poll relative to your total followers. A high participation rate indicates strong engagement and interest in your content.
  2. Identify Trends: Analyze the choices your audience makes. Are there clear preferences? Recognizing trends can help you understand what your audience likes and tailor your future content accordingly.
  3. Segment Responses: Consider the demographics of the participants. Are there patterns based on age, gender, or location? Instagram doesn’t provide this data directly, but you can infer some details based on the usernames and profiles of the voters.
  4. Follow-Up Questions: Use the insights gained from poll results to create follow-up questions. If you asked, “Do you prefer product A or product B?” and most people chose product A, your next poll could be about specific features of product A that they like.
  5. Incorporate Feedback: Take the feedback from your polls seriously. If your audience overwhelmingly supports one option, consider incorporating it into your product or content strategy. For instance, if a significant number of followers prefer a particular product design, consider making that design a permanent offering.
  6. Compare Historical Data: If you run similar polls regularly, compare the results over time. This can help you track changes in audience preferences and understand how trends evolve.

By effectively viewing and analyzing your Instagram poll results, you can gain valuable insights into your audience’s preferences and behaviors. This data-driven approach can enhance your Instagram marketing strategy, improve engagement, and foster a deeper connection with your followers.

Analyzing your Instagram poll results

Tips for Increasing Engagement with Instagram Polls

Types of Polls to Use

To maximize engagement with Instagram polls, it’s essential to use a variety of poll types that appeal to different aspects of your audience’s interests. Here are some effective types of polls to consider:

  1. Opinion Polls: Ask your followers for their opinions on various topics. This could range from preferences about your products to their thoughts on current events. Example: “Which do you prefer: Product A or Product B?”
  2. Trivia Polls: Engage your audience with fun trivia questions related to your industry or niche. This not only entertains but also educates your followers. Example: “What year was our company founded? 1990 or 2000?”
  3. Preference Polls: These polls help you understand your audience’s likes and dislikes, which can be invaluable for tailoring your content and products. Example: “Do you prefer watching videos or reading articles?”
  4. Feedback Polls: Use polls to gather direct feedback about your products, services, or content. Example: “How would you rate our latest product? Great or Needs Improvement?”
  5. Event Planning Polls: Involve your audience in planning upcoming events by using polls to gauge their preferences. Example: “What time works best for our live Q&A? Morning or Evening?”

Using Polls on Instagram to Boost Engagement

Implementing polls effectively can significantly enhance your Instagram engagement. Here are some tips to make the most out of your polls:

  1. Promote Participation: Encourage your audience to participate by making your polls exciting and relevant. Use engaging language and visually appealing graphics to draw attention to your polls.
  2. Consistency: Regularly include polls in your Instagram stories to keep your audience engaged. Consistency helps build a habit among your followers to interact with your content.
  3. Respond to Poll Results: Show your audience that their opinions matter by responding to poll results. Share the results in a follow-up story and discuss any actions you’ll take based on the feedback received.
  4. Incorporate Polls into Campaigns: Integrate polls into your broader marketing campaigns to gather insights and increase engagement. For example, during a product launch, use polls to ask about favorite features or preferred colors.
  5. Use Polls for Content Ideas: Polls can be a great source of content ideas. Ask your followers what topics they want you to cover next. This not only boosts engagement but also ensures your content is aligned with audience interests.
  6. Highlight Polls in Highlights: Save the best polls in your Instagram Highlights so new followers can see them and engage with your content long after the story has expired.
  7. Make Polls Interactive: Combine polls with other interactive features like question stickers and emoji sliders to create a more dynamic and engaging experience. For example, use a poll to ask a question and follow up with a question sticker to gather detailed responses.

By using these tips and varying the types of polls you create, you can significantly boost your Instagram engagement and make your content more interactive and appealing to your audience.

A report from Social Media Today in 2023 highlighted that posts featuring interactive elements like question stickers saw a 40% higher view rate compared to non-interactive posts.

Boost your Instagram engagement


Using Instagram question stickers and polls in your Instagram stories is a powerful way to boost engagement, gather valuable feedback, and interact with your audience in a fun and creative way. By understanding the benefits and best practices for these interactive tools, you can enhance your Instagram marketing strategy and build a more connected and engaged follower base.

From crafting effective questions and polls to analyzing the results and incorporating feedback, every step of the process provides opportunities to learn more about your audience and cater to their interests and preferences. Whether you’re a marketer, influencer, or business owner, leveraging these features can help you create more engaging and interactive content that resonates with your audience.

Remember to experiment with different types of questions and polls, engage with the responses you receive, and continuously refine your strategy based on the insights gained. By doing so, you’ll be well on your way to fostering a vibrant and active community on Instagram.

Frequently Asked Questions

How can I find the question sticker on Instagram stories?

To find the question sticker on Instagram stories, create a new story, tap the sticker icon at the top of the screen, and scroll through the available options until you see the question sticker. Tap it to add it to your story.

What are some fun Instagram story question stickers to ask your followers?

Some fun questions to ask your followers include “What’s your favorite travel destination?”, “What’s the best book you’ve read recently?”, or “Describe your perfect weekend.” These prompts encourage interaction and keep your stories engaging.

How do Instagram story question stickers help with Instagram takeovers?

During an Instagram takeover, using question stickers allows the guest to engage directly with your audience. They can ask questions related to the takeover theme, gather input, and respond to followers, making the takeover more interactive and engaging.

How often should I use Instagram story question stickers to engage my audience?

Using Instagram story question stickers regularly, such as once or twice a week, can help maintain consistent engagement. It keeps your audience looking forward to your interactive content and encourages ongoing participation.

Can using question stickers on Instagram stories improve my engagement metrics?

Yes, using question stickers on Instagram stories can significantly improve your engagement metrics. They encourage followers to interact with your content, leading to increased views, responses, and overall engagement on your profile.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.