How to Use Templates on Instagram Reels: A Beginner’s Guide to Using Instagram Reel Templates and Creating Reels

By: Ellen Bartolino

In the dynamic world of social media, Instagram has revolutionized content creation with its Reels feature. Particularly, the use of Instagram Reel templates has become a game-changer for both seasoned creators and newcomers alike. These templates provide a pre-made video layout, allowing users to easily create and customize engaging content.

With the Reels tab now a prominent feature in the Instagram app, accessing a multitude of templates has become more straightforward than ever. Whether you’re looking to create a new reel or seeking inspiration for reels ideas, templates allow for a streamlined approach to crafting your story. From choosing the perfect audio to matching the clip lengths and timings, these customizable tools simplify the video editor experience.

Finding Instagram Reels templates is a simple task. By navigating to the Reels tab and exploring the template library, users can scroll through a range of options, from trending templates to those that are popular among the community. This introduction to reels templates aims to guide you through the process, highlighting how they can enhance your Instagram presence and make reels easier and more fun to create.

Remember, whether you’re pulling videos from your camera roll or shooting fresh content, reels templates offer a versatile framework to bring your creative vision to life. So, let’s dive into the world of Instagram Reels templates and discover how they can transform your reel on Instagram.

How to use templates on instagram reels

Understanding Instagram Reel Templates

Instagram’s introduction of Reel templates has been a significant addition to its array of features, making reels faster and more engaging for users.

The Basics of a Reel Template

A Reel template is essentially a pre-made video layout that users can use as a foundation for their reels. It includes predetermined clip durations, timings, and sometimes even audio, allowing you to easily create content by simply replacing the placeholder clips with your photos or videos. This not only saves tons of time and effort in the process of editing but also helps maintain a cohesive look and feel across your Reels feed.

Templates made by Instagram or by other users can be found directly within the app. This customizable feature gives you the freedom to manually adjust the number of clips, clip lengths, and audio to suit your narrative. It’s important to note that while some templates are designed to be edited outside of Instagram, the in-app reel templates provide a seamless integration for creating a reel.

The adoption rate of Instagram Reels reached 74% among Instagram users in 2023, surpassing TikTok’s adoption rate.

How to Find Reel Templates on Instagram

To access these templates, start by navigating to the Reels tab in the Instagram app. Here, you’ll find the template browser, where Instagram is constantly updating its collection. You can scroll through or search for specific types of templates, such as trending templates or those tailored to specific themes or challenges.

Once you find a reel template that resonates with your vision, you can view the name of the creator and see how the template has been used by others. This not only gives you an idea of the template’s popularity but also provides inspiration for how it can be adapted for your own use.

Remember, the goal is not just to copy clip timings of an existing Reel but to use these templates to guide your content creation, making it uniquely yours. With these tools at your disposal, Instagram Reels become not just a way to share content, but a canvas for creativity.

The average engagement rate for Instagram Reels is higher for accounts with fewer followers, peaking at 3.81% for accounts below 5,000 followers​ (Influencer Marketing Hub)​.

The Step-by-Step Guide to Using Instagram Reel Templates

Instagram Reel templates offer a streamlined pathway to creating engaging Reels, but knowing how to use them effectively is key. Here’s a simple guide to help you navigate through this process.

Selecting the Right Instagram Reel Template for Your Content

The first step in using Instagram Reel templates is to find one that aligns with the content you want to create. Consider the theme, timing, and audio of the template. Whether you’re sharing a personal story, a product showcase, or a fun moment, the right template can elevate your Reel significantly.

  1. Navigate to the Reels tab in your Instagram app.
  2. Tap on the camera icon to create a new Reel.
  3. Here, you’ll see the option for “Templates”. Tap on it to open the template library.

Remember, the best template is one that complements your content, not overshadows it.

Customizing Your Reel Using Templates

Once you have selected a template, the next step is to customize it. Most templates come with pre-set clip lengths and audio, but they are fully customizable to fit your needs.

  1. After selecting a template, you’ll see placeholder clips. Tap on each to replace it with a video from your camera roll or record new clips.
  2. You can adjust clip lengths to make them sync with the audio or to better convey your message.
  3. Add any effects, text, or filters to further personalize your Reel.

The beauty of Instagram Reel templates is their flexibility. You can use them as a strict guide or merely as a starting point for your own creativity.

By following these simple steps, you can create Reels that are not only captivating but also reflective of your unique style and message. With templates, Instagram has made Reels easier and more accessible for everyone, regardless of their editing skills.

Adjust clip lengths to make them sync with the audio

Trends and Inspiration: Maximizing the Use of Reel Templates

In the ever-evolving landscape of Instagram, keeping up with trends and finding fresh reels ideas are crucial for maintaining an engaging online presence. Reel templates play a pivotal role in this, offering a window into the latest styles and themes.

Keeping Up with the Latest Reel Trends

The trend factor is significant in the world of Instagram Reels. What’s popular can change rapidly, so staying updated with current trends is essential.

  1. Regularly visit the Reels tab to see what’s trending.
  2. Watch popular reels to understand the type of content that resonates with the audience.
  3. Pay attention to the audio used in trending Reels, as it’s often a key component of a viral Reel.

Adapting these trends to your content using reel templates can amplify your reach and engagement.

Finding Inspiration for Your Next Instagram Reel

Reels ideas can come from various sources:

  • Social media management tools and blogs often publish articles about trending content on platforms like Instagram.
  • Look at what content creators in your niche are doing. Sometimes, the best inspiration comes from your peers.
  • Don’t be afraid to experiment. Some of the best Instagram Reels are born from unique, out-of-the-box thinking.

Using a template doesn’t mean you can’t be original. In fact, it’s an opportunity to take a structure and make it your own, whether it’s through the videos and photos you choose, the way you sync with the audio, or the effects you add.

In conclusion, Instagram Reel templates are not just about making reels faster; they’re about inspiring creativity and helping you keep up with trends, all while making your content creation process more efficient and enjoyable.

Social media management tools and blogs often publish articles about trending content on platforms like Instagram

Free Instagram Reel Templates to Use for Your Content

One of the best things about Instagram Reel templates is that many of them are free, providing users with an array of choices to enhance their content without any cost.

Where to Find Free Instagram Reel Templates

Finding free Instagram Reels templates is a straightforward process:

  1. In the Instagram app, head to the Reels tab and select the camera icon to start creating a new reel.
  2. Tap on the “Templates” option. This will open the template browser.
  3. Here, you can scroll through a variety of free templates. Look for ones that are marked as free or do not require in-app purchases.

These free templates are a fantastic resource, especially for those just starting out or for users looking to create content on a budget.

Reels have the highest estimated reach among all Instagram content types, with an average reach rate of 33.8%.

How to Use Free Templates Effectively

Using free templates effectively involves a few key steps:

  1. Choose a template that aligns with the tone and style of the content you want to create.
  2. Once you’ve selected a template, you can customize it with your videos and photos. Remember, the template is a starting point – it’s your content that will make it unique.
  3. Experiment with different templates to find the ones that work best for your brand or personal style.

Free Instagram Reel templates are not only cost-effective but also time-saving. They provide a solid foundation for your creative process, allowing you to focus more on crafting your message and less on the technicalities of video editing.

By leveraging these free resources, you can explore different styles and formats, helping to keep your Instagram Reels fresh, engaging, and aligned with the latest trends in social media content.

Keep your Instagram Reels fresh, engaging, and aligned with the latest trends in social media content

Tips and Tricks for Using Instagram Reel Templates

In this section, we address some frequently asked questions about using Instagram Reel templates and provide additional tips to enhance your experience.

Expert Tips for Advanced Template Use

  • Timing is Key: Pay attention to the timing of each clip in the template. A well-timed Reel can greatly enhance its impact.
  • Consistency: Try to maintain a consistent style across your Reels. Using similar templates can help establish your unique brand on Instagram.
  • Analytics: Use Instagram’s analytics to see which of your Reels are performing best and adapt your future content accordingly.
  • Third-Party Apps: Don’t hesitate to use third-party video editors for more complex edits. Some templates can be edited outside of Instagram for more flexibility.
  • Experiment: Always keep experimenting. The more you play around with different templates and styles, the more you’ll discover what resonates with your audience.

Remember, the key to success with Instagram Reels templates is creativity and experimentation. They are tools designed to facilitate your creative process, making it easier to produce high-quality, engaging content for your audience.

The most viewed Instagram Reel in 2023, with over 350 million views, features India’s freestyle footballer Muhammed Riswan. This Reel showcases his skills in an eye-catching setting, highlighting the vast reach and engagement potential of well-crafted Reels content​ (DemandSage)​.


In the ever-evolving landscape of Instagram, Reels have emerged as a powerful tool for content creation, and Reel templates have further simplified this process. These templates serve as a creative springboard, providing structure and inspiration while allowing for ample personalization and innovation.

Whether you’re a seasoned content creator or new to the world of social media, understanding how to use templates on Instagram Reels can transform your approach to content creation. By leveraging the convenience of templates, you can save time, stay on top of trends, and most importantly, focus on what matters most – telling your story in a visually compelling way.

As you continue to explore the world of Instagram Reels, remember that experimentation and creativity are your best allies. Embrace the diverse array of templates available, and let them guide you in crafting unique, engaging content that resonates with your audience. With Instagram Reel templates, the possibilities are endless – so start creating, sharing, and inspiring!

How to use templates on Instagram Reels

Frequently Asked Questions

How can I find the best audio for my Instagram Reel using templates?

When using the Reels editor, select the “use template” feature, which often includes suggested audio. To customize, look for the option to add the audio you want to use, ensuring it syncs well with your chosen template.

Can I create my own templates for Instagram Reels?

Absolutely! To create a template, start by making a Reel with the desired format. Reels templates allow for the clip timings and audio to be quickly copied and reused. This can be added to your Reel for future projects or shared with others.

What are some tips to improve my video content with Instagram Reel templates?

To improve your video content, focus on using templates that suit your theme. Ensure your reel must have music that resonates with your audience, and include at least three clips to maintain engagement. Edit your content within the app for a cohesive look.

Are there any specific features in Instagram Reel templates that make them easier to use?

Instagram’s Reels templates feature several user-friendly options, such as pre-set clip timings and music suggestions. These features make it easier to find a suitable template and create new Instagram Reels efficiently, even for beginners.

How many reels should I include when using Instagram’s ‘use template’ feature?

When you look for the “use template” option, it’s recommended to include many reels to experiment with different styles. However, even if you’re a beginner, starting with a few and gradually increasing as you become more comfortable with the feature can be a good strategy.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.