How to Integrate Instagram’s API with Your Personal Website: Getting Started with Instagram API

By: Ellen Bartolino

Integrating Instagram’s API with your personal website can transform how you display content and engage with your audience. Whether you’re a business, influencer, or just a social media enthusiast, leveraging the Graph API and Instagram Basic Display API offers endless possibilities. This tutorial will guide you through every step needed to use the Instagram API effectively.

From obtaining your access token to seamlessly displaying an Instagram feed on your site, we’ll cover all the essentials. You’ll learn how to authenticate your Instagram account, use API endpoints, and harness the power of Instagram user-generated content. Whether you’re running a Facebook app, a personal blog, or a commercial website, integrating the Instagram API can elevate your online presence.

Ready to turn your website into a dynamic hub featuring your favorite Instagram posts? Let’s dive into the world of APIs and explore how Instagram’s functionality can be harnessed on your own website or app.

How to integrate instagram's api with your personal website

Understanding Instagram APIs

The integration of Instagram’s API into your website begins with a thorough understanding of the available APIs. Primarily, there are two types: Instagram Graph API and Instagram Basic Display API.

Overview of Instagram Graph API

The Instagram Graph API is primarily designed for businesses and creators. It allows you to access Instagram business account data, manage published content, and get insights into how your content performs. If you’re looking to harness social proof, track hashtag performance, or even reply to comments and publish them on your site, the Graph API is your go-to. Remember, you’ll need a Facebook developer account and a Facebook app to get started.

Instagram API for Business: With the growing use of the Instagram API, businesses have been able to connect more efficiently with their audience, turning customer interactions into sales and improving customer service efficiency.

Exploring the Instagram Basic Display API

On the other hand, the Basic Display API is perfect for apps and websites looking to access basic profile information, photos, and videos from personal Instagram accounts. It’s more suited for cases where you want to create a live feed of user-generated content or simply showcase your Instagram feed on your website. Keep in mind that user access tokens are required for this API, which can be obtained following authorization protocols.

Integrating these APIs into your app or website not only enhances functionality but also keeps your content fresh and engaging. With the ability to access Instagram data directly, your site can serve as a dynamic extension of your Instagram presence.

Kiehl’s Malaysia Experience: Kiehl’s Malaysia utilized Instagram’s Messenger API to transform product inquiries into sales. They automated interactions for product recommendations and directed complex queries to the right support team, leading to a significant increase in qualified leads and sales conversions on Instagram. They also saw improved response times to customer inquiries.

Setting Up the Basics

Before diving into the technicalities of integrating the Instagram API with your website, it’s crucial to establish the foundational elements.

Creating a Facebook App for Integration

First, create a Facebook App. This is an essential step since Instagram is part of the Facebook family of apps. Head over to the Facebook Developer Account portal and create a new app. Choose the appropriate settings that align with your website or app’s nature. Remember, your App will act as a bridge between your Instagram account and your website.

Getting Started with Instagram API Endpoints

Once your Facebook App is set up, you’re ready to explore the Instagram API endpoints. These endpoints allow your website to request specific types of data from Instagram. Whether it’s user information, media content, or insights, each endpoint serves a unique purpose. It’s crucial to understand which API endpoints are relevant for your site’s needs. For example, if your goal is to create a live feed of Instagram content based on specific hashtags, you’ll need to use the endpoints that fetch posts tagged with those hashtags.

Starting with these basics will ensure that the later stages of integrating the Instagram API into your website or app proceed smoothly. It’s all about laying the right groundwork for a seamless integration process.

Authentication and Access Tokens

A critical aspect of integrating the Instagram API is dealing with authentication and managing access tokens. These tokens are essential for accessing and interacting with Instagram data securely.

Obtaining and Using the Access Token

To start, you need to obtain an access token. This token is a key that allows your app or website to make requests to the Instagram API on behalf of a user. To get an access token, you must first configure your FB App with Instagram Basic Display or Graph API settings and ensure it’s linked to your Instagram account. The process involves a few steps, such as redirecting users to the Facebook login, where they can grant permissions to your app.

To start, you need to obtain an access token

Authenticate Your Instagram Account with API

Authentication is necessary to ensure that your website or app is allowed to access the user’s Instagram data. The process involves directing the user to a URL where they can log in with their Instagram credentials. After successful login, Instagram redirects them back to your app with an access token. Remember, this token needs periodic renewal to maintain access.

Handling access tokens and ensuring robust authentication practices are foundational to using the Instagram API securely and effectively. It not only guarantees the security of the user’s data but also maintains the integrity of your application.

Instagram Messenger API for Businesses: The integration of the Messenger API for Instagram has allowed businesses to manage customer messages at scale, thereby boosting sales and customer satisfaction. The API links to tools like CRM and analytics, enabling businesses to enhance their customer service.

Integrating Instagram with Your App or Website

Now that you understand the basics and have set up the necessary tools, it’s time to integrate the Instagram API into your app or website. This step is where the magic happens, as you bring Instagram’s dynamic content directly onto your digital platform.

Using the Instagram API in Your Project

Integrating the API involves using various API functions and code snippets. Whether you’re working with PHP, JavaScript, or any other programming language, you’ll need to write code that communicates with the Instagram API. This includes fetching data using the API endpoints and displaying it on your website. For instance, if you wish to display the latest posts from your Instagram business account, you’ll use the API to retrieve these posts in a JSON format and then program your website to display them.

H&M’s Use of Instagram API: H&M partnered with Sprinklr to manage large volumes of customer messages in multiple languages on Instagram. This integration improved their customer satisfaction by over 9 points and increased agent efficiency by 31%. By effectively routing messages to the correct support teams, H&M streamlined their customer support on Instagram.

Displaying Instagram Feed on Your Website

A common feature is to add an Instagram feed to your website. This could be a live feed showing recent posts, user-generated content, or even a curated list of posts based on specific hashtags. Using the API, you can fetch these posts and dynamically display them on your site, adding a visually engaging element that keeps your content fresh and updated. Additionally, you can implement features to reply to comments, hide or unhide posts, or even disable or enable comments, all directly from your website’s backend.

Integrating the Instagram API can significantly enhance your website or app, making it a more interactive and engaging platform. It’s a powerful way to leverage social media content, connect with your audience, and enrich the user experience on your digital platform.

Instagram’s User Engagement: As of 2023, Instagram continues to be a key platform for brands to engage with their audience. The use of Instagram for customer support, particularly through APIs, has become increasingly prevalent.

Integrating the Instagram API can significantly enhance your website or app

Advanced Features and Uses

After mastering the basics of Instagram API integration, it’s time to explore its advanced features and innovative uses. These functionalities can significantly enhance your website’s appeal and utility.

Leveraging Instagram APIs for Influencer Marketing

For businesses and influencers, the Instagram API opens up a world of possibilities. You can use the API to showcase user-generated content, collaborate with other influencers, and even track how specific hashtags promote your brand. By integrating these features, you create a more dynamic and engaging user experience, making your site a hub for both promotion and interaction.

Incorporating Instagram Reels and Stories

Instagram’s newer features, like Reels and Stories, offer fresh, engaging content types. By incorporating these into your site, you can keep your audience hooked on the latest trends. Imagine displaying a live feed of user-generated content based on the hashtags they use or showcasing Reels that represent your brand. This integration not only provides content variety but also keeps your audience connected with real-time updates.

In conclusion, integrating the Instagram API with your website or app is more than just displaying a feed of images. It’s about creating a vibrant, interactive platform that resonates with your audience. Whether for branding, marketing, or simply enhancing user experience, the Instagram API holds tremendous potential for those willing to explore its depths.


Integrating the Instagram API into your website or app is more than just a technical endeavor; it’s a strategic move to enhance digital engagement and content dynamism. From basic Instagram displays to advanced functionalities like leveraging user-generated content, Instagram Stories, and Reels, the API offers diverse opportunities to connect with your audience in meaningful ways.

As we’ve seen, the journey begins with understanding the Instagram Graph API and Instagram Basic Display API, moves through setting up a Facebook app, handling authentication and access tokens, and culminates in the actual integration of these features into your website. The possibilities for customization and creative display are nearly limitless.

Whether you’re a business owner, an influencer, or a developer, harnessing the power of the Instagram API can significantly elevate your online presence. By bringing the vibrant world of Instagram directly to your digital doorstep, you create a more interactive, engaging, and visually appealing space for your audience. Embrace the change, innovate with Instagram, and watch as your website transforms into a more dynamic and connected entity.

Understanding the Instagram Graph API and Instagram Basic Display API

Frequently Asked Questions

How can individual Instagram users benefit from integrating the Instagram API on their website?

Individual Instagram users can enhance their digital presence by showcasing their personal brand or portfolio. The API allows for a seamless display of Instagram content, creating a dynamic and visually appealing website experience.

Is the Instagram REST API different from the Graph API, and when should I use it?

The Instagram REST API is an earlier version of the API, primarily used for basic operations. The Graph API, on the other hand, offers more advanced features, especially useful for businesses and creators. Use the REST API for simple integrations and the Graph API for more complex functionalities.

Can I use the Instagram API to improve the SEO of my website?

Yes, integrating Instagram content can potentially improve SEO by increasing user engagement, time spent on the site, and providing fresh content. Ensure to optimize Instagram content with relevant hashtags and descriptions.

What are the limitations of the free account in accessing the Instagram API?

A free account may have limited access to API features and a lower rate limit, meaning fewer requests to the API per hour. This could affect how frequently you can update your website content with Instagram data.

How can I ensure the security of my Instagram app secret when integrating the API?

Always keep your Instagram app secret confidential and secure. Store it in a safe place and never expose it in client-side code. Utilize backend services to interact with the API using the app secret.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.