How to Use Instagram Highlights to Create a Narrative: The Power of Instagram Stories Highlights

By: Ellen Bartolino

Instagram Stories Highlights are a powerful tool for extending the lifespan of your Instagram Stories beyond the usual 24-hour limit. They allow you to compile a series of stories into a single highlight that remains permanently visible on your Instagram profile. This feature is particularly beneficial for brands and influencers looking to create a cohesive narrative, showcase their products and services, and engage with their audience more effectively.

Using Instagram Highlights helps you curate the best stories and present them in a way that aligns with your brand identity. By organizing your stories into specific highlights, you make it easy for your followers to find the content they’re interested in, whether it’s behind-the-scenes looks, product tutorials, or customer testimonials. In this guide, we will dive into the steps to create Instagram Stories Highlights, ways to use them to boost engagement, and marketing strategies to enhance your social media presence.

How to use Instagram highlights to create a narrative

Setting Up Your Instagram Stories Highlights

How to Create Instagram Stories Highlights

Creating Instagram Stories Highlights is a straightforward process that can be done directly from the Instagram app. Here’s a step-by-step guide to get you started:

  1. Open your Instagram profile and tap the “+” button under your bio.
  2. Select the stories you want to add to the highlight from your archive.
  3. Tap Next, then choose a highlight cover and a name for your new highlight.
  4. Tap Add (iOS) or Done (Android) to create the highlight on your Instagram profile.

Using the Stories Archive for Highlights

Instagram automatically saves your stories in the stories archive, making it easy to access past stories and add them to highlights. To access your archive, go to your profile, tap the menu icon, and select “Archive.” From there, you can view all your past stories and choose which ones to add to your highlights.

When I launched my latest product, I used Stories Highlights to create a dedicated highlight for the launch. I started by posting a series of stories that showcased the product features, behind-the-scenes footage of the creation process, and customer testimonials. By adding these stories to a highlight, I was able to keep the launch information readily available on my profile, which significantly increased engagement and inquiries about the product.

Best Practices for Highlight Covers

Highlight covers are the first thing people see when they visit your Instagram profile, so it’s essential to make them visually appealing and consistent with your brand colors. You can use icons, images, or text that represent the content of each highlight. To edit the highlight cover, go to the highlight on your profile, tap “More,” then “Edit Highlight,” and finally “Edit Cover.” Select a cover image from your archived stories or upload a custom design.

Strategies to Use Instagram Stories Highlights Effectively

Ways to Use Highlights to Boost Engagement

IG Stories Highlights are a great way to boost engagement by keeping your most valuable stories easily accessible. Here are some effective ways to use highlights:

  1. Showcase Products and Services: Create highlights dedicated to different products and services. This allows potential customers to quickly learn about what you offer without scrolling through your entire Instagram feed.
  2. Customer Testimonials: Collect stories featuring customer feedback and success stories. This serves as social proof and builds trust with your audience.
  3. Tutorials and How-Tos: Share educational content or how-to guides that demonstrate how to use your products effectively. This can help answer common questions and reduce customer support inquiries.

Creating an Engaging Instagram Highlight

To create an engaging Instagram highlight, consider the following tips:

  1. Consistent Branding: Use your brand colors and visual style to create a cohesive look across all highlights. This reinforces your brand identity.
  2. Storytelling: Craft a narrative within each highlight. Start with an introduction, follow with the main content, and end with a call to action. This keeps viewers engaged and encourages them to take action.
  3. Update Regularly: Keep your highlights fresh by regularly adding new stories. This ensures that the content remains relevant and interesting to your audience.

Marketing Strategies with Instagram Stories Highlights

Integrate Instagram Stories Highlights into your overall social media marketing strategy with these approaches:

  1. Promotional Campaigns: Use highlights to promote sales, events, or new product launches. This keeps important information easily accessible for the duration of the campaign.
  2. Behind-the-Scenes Content: Share behind-the-scenes looks at your business. This personalizes your brand and creates a connection with your audience.
  3. User-Generated Content: Feature content created by your followers. This not only provides you with additional content but also encourages more followers to engage with your brand in hopes of being featured.

One of the most effective ways I’ve used Insta Stories Highlights is by creating a highlight for customer testimonials. Whenever a customer shares positive feedback or an exciting story about using my product, I ask for their permission to feature their story on my profile. This highlight not only builds social proof but also creates a sense of community and trust among my followers.

Social media marketing strategy

Tips and Tricks for Enhancing Your Highlights

How to Use Instagram Stories Highlights Creatively

To make the most of Instagram Stories Highlights, think outside the box and use them creatively:

  1. Interactive Content: Include polls, quizzes, and Q&A sessions in your highlights to engage your audience. This interactive content encourages viewers to participate and stay engaged with your brand.
  2. Seasonal Highlights: Create highlights for specific seasons or events. For instance, you can have holiday-themed highlights or highlights dedicated to annual events relevant to your industry.
  3. Series of Stories: Organize your highlights into a series that tells a continuous story. This can be particularly effective for sharing a multi-part tutorial or a series of updates about a project.

Effective Use of Instagram Highlight Covers

Highlight covers play a crucial role in the visual appeal of your Instagram profile. Here’s how to use them effectively:

  1. Brand Consistency: Design highlight covers that match your overall brand aesthetic. Use your brand colors, fonts, and style elements to maintain consistency.
  2. Clear Icons: Use simple and clear icons or images that represent the content of each highlight. This makes it easy for viewers to understand what each highlight is about at a glance.
  3. Professional Design Tools: Utilize tools like Canva or Adobe Spark to create custom highlight covers. These tools offer templates and design elements that can help you create professional-looking covers.

Archiving Stories for Future Highlights

To ensure you always have content ready for your highlights, take advantage of the stories archive:

  1. Automatic Saving: Instagram automatically saves your stories to the archive. Make sure this feature is enabled in your settings to avoid losing any content.
  2. Organize Your Archive: Regularly review and organize your archived stories. This makes it easier to find and add relevant stories to new highlights.
  3. Reusing Content: Don’t hesitate to reuse valuable stories in multiple highlights. For example, a customer testimonial can be featured in both a product-specific highlight and a general testimonial highlight.

Nike has successfully utilized Instagram Stories Highlights to enhance their brand presence and engage with their audience. In 2023, Nike created a series of highlights showcasing different aspects of their brand, including athlete stories, new product launches, and behind-the-scenes content. This strategy not only increased their follower engagement but also drove higher conversion rates for their product launches.

Don’t hesitate to reuse valuable stories in multiple highlights


Instagram Stories Highlights are a versatile and powerful tool for any brand or individual looking to enhance their Instagram profile. By allowing your stories to remain visible longer than 24 hours, highlights provide a unique opportunity to curate and showcase your best content. From product showcases to behind-the-scenes insights, highlights help you maintain an organized and engaging presence on Instagram.

Remember to consistently update your highlights with fresh content and use visually appealing highlight covers that align with your brand identity. Utilize the stories archive to manage your stories effectively, ensuring that you can easily access and reuse valuable content. By strategically using Stories Highlights, you can significantly boost engagement, build a stronger connection with your audience, and effectively convey your brand’s narrative.

As you continue to explore the potential of Instagram Stories Highlights, refer to the related articles and frequently asked questions section to expand your knowledge and stay updated on best practices. With thoughtful planning and creativity, your Highlights can become a powerful aspect of your social media marketing strategy.

Frequently Asked Questions About Instagram Highlights

What are Instagram Stories Highlights, and how do they work?

Instagram Stories Highlights are a feature that allows users to save stories longer than 24 hours. Highlights appear on your Instagram profile and can be organized by topic or theme.

How do I create a new highlight on my Instagram profile?

To create a new highlight, go to your profile, tap the “+” button under your bio, select stories from your archive, tap Next, choose a cover, name your highlight, and tap Add.

Can I edit or delete highlights after creating them?

Yes, you can edit highlights by tapping on the highlight you want to edit, selecting “More,” then “Edit Highlight.” You can also add or remove stories as needed. To delete a highlight, tap and hold the highlight and select “Delete Highlight.”

How can I use highlight covers to enhance my Instagram profile?

Use highlight covers to create a visually appealing and organized Instagram profile. Design covers that match your brand colors and style to maintain a consistent look.

What types of content should I include in my Instagram Stories Highlights?

Include a variety of content such as product showcases, customer testimonials, behind-the-scenes looks, tutorials, and promotional campaigns. This diversity keeps your highlights engaging and informative for your audience.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.