How to Start a Travel Instagram Account and Become a Travel Influencer: From Zero to Hero

By: Ellen Bartolino

Are you dreaming of turning your passion for travel into a visually stunning story on Instagram? With the rise of travel influencers, Instagram has become a vibrant platform for sharing travel experiences, tips, and breathtaking photos. In this comprehensive guide, we will walk you through the essential steps to start a travel Instagram account, grow your followers, and eventually become a travel influencer on Instagram.

Instagram travel isn’t just about posting beautiful photos; it’s about creating a narrative that inspires others to explore the world. Whether you are a seasoned travel blogger or just starting, understanding how to effectively use hashtags, find your niche, and make your Instagram profile stand out is crucial. As a content creator in the realm of adventure travel or luxury getaways, your journey on this social media platform can be as exciting as the destinations you visit.

So, whether you’re capturing the serene beauty of solo travel or the joy of couple travel, your Insta travel account is your canvas. From using Instagram stories to share real-time experiences to collaborating with other travel Instagram influencers for a wider reach, this guide will provide tips and tricks to not only start a travel account but to grow it into a source of inspiration and potentially, income.

Are you ready to travel the world and share your journey? Let’s embark on this adventure together and explore how to create great content, connect with like-minded travelers, and become a successful Instagram travel influencer.

How to start a travel Instagram

Setting Up Your Travel Instagram Account

Embarking on your journey as a travel influencer on Instagram begins with setting up your Instagram account specifically for travel. This initial step is about laying a strong foundation for your presence on this social media platform.

When I started my travel Instagram account, I focused on solo travel experiences. Initially, growth was slow, but by consistently posting high-quality images and engaging with my audience, I began to see a steady increase in followers. The turning point was when I collaborated with a local travel agency, which boosted my visibility and follower count significantly.

Choosing the Right Niche for Your Travel Account

Finding your unique niche is essential. Are you into adventure travel, solo travel, or perhaps couple travel? Your chosen niche should reflect your genuine interests and style of traveling. This authenticity will resonate with your audience and help you stand out amongst many travel accounts.

Essentials of a Compelling Instagram Profile

Your Instagram profile is your first impression. A catchy and informative bio, coupled with a memorable profile picture, can make a significant difference. Here are some tips:

  • Caption: Write a bio that succinctly describes who you are and what your account is about.
  • Photos and Videos: Initially, focus on posting high-quality images. Using editing tools like Lightroom can enhance your photos.
  • Instagram Stories: Regularly use Instagram stories to share real-time experiences or behind-the-scenes content.

Once your account is set up, the next step is to start creating and sharing content that aligns with your travel niche. Remember, consistency and quality are key to growing your travel Instagram account.

As a travel writer, transitioning to Instagram was challenging yet rewarding. My strategy was to share unique stories behind each photo. This approach helped me connect with my audience on a deeper level. By leveraging Instagram stories and reels, I managed to double my engagement rate within a few months.

Content Creation and Photography Tips

Creating engaging and visually appealing content is the core of your journey as a travel influencer on IG. Here, we’ll dive into tips for capturing great photos and leveraging Instagram stories for a more dynamic and engaging presence.

Capturing Great Photos for Your Travel Account

The quality of your photos and videos significantly influences the growth of your Instagram travel account.

  • Lightroom and other editing tools can be invaluable for enhancing your images.
  • Experiment with different angles, lighting, and compositions to make your travel pictures stand out.
  • Consistency in style helps in building your brand; using presets can maintain a cohesive look across your posts.

The global influencer marketing market size is expected to reach $21.1 billion in 2023. Approximately 72% of marketers used Instagram for influencer campaigns in 2022, with an average engagement rate of 10.1% for posts involving influencers.

Leveraging Instagram Stories for Engaging Content

Instagram stories offer a unique way to connect with your audience.

  • Share day-to-day adventures or travel tips, adding a personal touch that might not come through in regular posts.
  • Interactive features like polls or Q&As can significantly increase engagement and help you understand your audience’s preferences.

By focusing on creating high-quality and engaging content, you set the stage for growing your travel blog or Instagram page. Remember, each post is an opportunity to showcase your unique perspective on travel.

By focusing on creating high-quality and engaging content, you set the stage for growing your travel blog or Instagram page

Mastering Hashtags and Instagram Features

To grow your travel Instagram account, it’s vital to master the use of hashtags and other Instagram features effectively. This section will guide you on how to use hashtags and maximize the impact of your Instagram posts and stories.

How to Use Relevant Travel Hashtags Effectively

Hashtags are a powerful tool to increase the visibility of your content.

  • Always use relevant travel hashtags that resonate with your niche and content.
  • Mix popular hashtags with less common ones to broaden your reach.
  • Instagram posts with the right hashtags have a better chance of reaching your target audience and attracting followers.

Maximizing the Impact of Instagram Stories and Posts

Utilizing all features of Instagram can enhance your profile’s engagement.

  • Regularly update your Instagram stories to keep your audience engaged.
  • Use features like geotags and tagged accounts, especially when collaborating with brands or other travel influencers.
  • Engage with your audience through comments and direct messages to foster a community around your travel content.

Mastering these aspects is a sure way to grow your Instagram presence and establish yourself as a successful travel influencer.

Growing Your Travel Instagram Account

Growing your Instagram travel account requires strategy, patience, and engagement. This section covers effective strategies for expansion and the importance of networking with fellow travel Instagrammers.

Strategies to Grow Your Travel Instagram Account

To grow your travel Instagram account, consider these strategies:

  • Consistently post high-quality content. Regular posting keeps your audience engaged and attracts new followers.
  • Engage with your audience. Respond to comments, like and comment on other users’ posts, and be active in your niche community.
  • Use Instagram’s analytics tools to understand your audience better and adjust your strategy accordingly.

Use Instagram's analytics tools to understand your audience better

Networking: How to Meet Other Travel Instagrammers

Networking is crucial in the world of influencer marketing.

  • Collaborate with other travel content creators to expand your reach.
  • Attend meet-ups or travel events to meet other travel Instagrammers.
  • Engaging with and supporting your peers can lead to mutual growth and opportunities for collaboration.

Implementing these strategies will help steadily grow your travel IG account, build your brand, and enhance your influence in the travel community.

As of 2023, Instagram has over 1.386 billion daily active users, with an average time spent of 53 minutes per day on the platform. The engagement rate on different media types varies, with Instagram Stories having a 10% engagement rate, Reels at 15%, and static posts at 2.76%.

Collaboration and Becoming an Influencer

Transitioning from a content creator to an Instagram influencer involves strategic collaboration and brand alignment. Here’s how you can make this transition and solidify your status as a travel influencer on IG.

Tips for Collaborating with Brands and Other Influencers

Collaboration is key in the world of influencer marketing.

  • Identify brands that align with your travel style and values. This ensures authentic and meaningful partnerships.
  • Reach out to brands with a professional pitch, showcasing your Instagram travel account and how it can benefit them.
  • Collaborating with fellow travel influencers can also open up new audiences and opportunities.

Transitioning from Content Creator to Instagram Influencer

To become a recognized travel influencer, focus on:

  • Building a strong, engaged community around your travel content.
  • Being consistent and authentic in your posts and stories.
  • Keeping up with Instagram’s evolving features and trends to maintain your relevance and appeal.

By focusing on these aspects, you can turn your Instagram page into a powerful platform, not just for sharing your travel experiences but also for inspiring and influencing others.

Building a strong, engaged community around your travel content


Embarking on the journey to become a travel influencer on Instagram is an exciting adventure filled with opportunities for growth, creativity, and connection. Through strategic use of hashtags, consistent creation of great content, and effective networking, you can transform your Instagram travel account into a thriving platform. Remember, success as an Instagram influencer comes from authenticity, engagement with your audience, and a passion for sharing your travel experiences.

As you continue to grow your travel Instagram account, keep exploring new ways to inspire and connect with your audience. Whether it’s through captivating photos and videos, insightful travel tips, or compelling Instagram stories, your journey as a travel content creator can inspire others to explore the world and pursue their passions.

Now that you have the tools and knowledge, it’s time to get out there, create, and share your unique perspective on travel. Your adventure as a travel influencer awaits!

Frequently Asked Questions

How often should I post on my travel Instagram to grow my account?

Consistency is key when posting on Instagram. Aim to post 3-4 times a week to keep your audience engaged. Remember, quality always trumps quantity. Focus on creating content that resonates with your travel niche and inspires your followers.

What makes a good Instagram travel photo?

Instagram is a visual platform, so captivating photos are crucial. Good travel photos should tell a story, be well-composed, and have good lighting. Experiment with different angles and settings. Taking photos that are unique and authentic to your travel experience will attract more engagement.

Can I make money as a travel influencer on Instagram?

Yes, you can earn money as a travel influencer through brand collaborations, sponsored posts, and affiliate marketing. Building a significant following and engaging content are key to attracting these opportunities. Paid travel jobs become more accessible as you grow your following into the thousands of followers.

What are some effective strategies to quickly grow a travel Instagram account?

To grow quickly, focus on niched content, consistent posting, engaging with your audience, and using relevant hashtags on Instagram. Collaborating with other travel influencers and participating in Instagram challenges are also great ways to increase your visibility and grow your business.

How important is it to have a specific niche for my travel blog on Instagram?

Having a specific niche is very important. It helps you stand out in a crowded space and attract a dedicated audience. Whether it’s solo travel, luxury travel, or adventure travel, find what you’re passionate about. This focus will make your Instagram blog more appealing to both followers and brands.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.