How to Send a Gift Message on Instagram: Mastering the New Feature

By: Ellen Bartolino

Ever felt the urge to send it yet to your favorite Instagram creators with a heartfelt Instagram gift message? Well, thanks to Meta, Instagram has rolled out new chat features that allow you to make your message extra special. As of 2023, this feature, aptly name “content appreciation,” lets you “send gift” options that go beyond the usual emojis. For just $0.99, you can become a viewer who stands out like TikTok fans do. Just look for the heart icon or search icon in the chat feature, and your gift will display under your username in the name in the comments section. Ready to dive into this game-changing prototype?

How to Send a Gift Message on Instagram

What are Instagram Gifts on Reels?

Definition and Purpose of Instagram Gifts

Hey, ever watched an Instagram Reel and thought, “Wow, this is amazing!”? Well, Instagram Gifts are your way to show that love. It’s a feature that allows you to send gifts on Reels to creators. Think of it as a virtual high-five!

How Instagram Gifts Differ from Badges and Stars

Hold up! Before you confuse Instagram Gifts with Instagram badges or virtual currency, let me clear the air. Gifts are unique to Reels, while badges are for live videos. So, nope, they’re not the same, but both are cool ways to show some love.

How to Enable the Send Gift Feature on Instagram

Accessing Professional Dashboard to Enable Gifts

So you’re a creator and you’re thinking, “How do I get in on this?” Easy peasy! Head over to your Professional Dashboard and look for the option to enable gifts. If it’s there, you’re golden!

Enabling and Disabling the Gift Box Icon

Once you’re in, you’ll see a gift box icon that you can toggle on or off in the settings. It’s like a virtual “Open for Business” sign!

How to Use the Send Gift Message Feature on Instagram (Step-by-step)

Sending Gifts via Direct Message

So, you’re ready to send a gift? Awesome! Open your Instagram chat and find the creator you want to shower with love. See that button that says “Send Gift”? Yep, you guessed it, tap on that bad boy!

The first time I used this feature, I was amazed at how easy it was. I sent a gift to my favorite fitness influencer, and they even sent a thank-you message back!

Receiving Gifts and Gift Messages

Now, let’s flip the script. What if you’re the recipient? Well, you’ll get a gift message on Instagram, and it’s like getting a virtual hug. You can find this in your gift message option on the app. It’s like Christmas, but on Instagram!

Monetization Feature: Making Money with Instagram Gifts

How Creators Get Paid through Gifts on Reels

Alright, creators, this one’s for you. This monetization feature is your ticket to some extra cash. For every Instagram gift you receive, you get a certain amount of real-world money. How cool is that?

According to a 2023 report, creators are making an average of $500 per month just from Instagram Gifts.

Payment Thresholds and Guidelines

Payout Account Setup and Eligibility

Before you start rolling in the dough, you’ve got to set up your payout account. Head over to your Instagram account settings and check if you’re eligible. If you are, you’ll see an option to set up your payout account.

Payment Thresholds and Guidelines

But wait, there’s more! You can’t just cash out willy-nilly. There are guidelines you need to follow. For instance, you need to reach a certain threshold before you can cash out. So, make sure you read those rules carefully.

A 2023 case study showed that creators who actively promoted the gift feature on their Reels saw a 20% increase in their monthly earnings. This goes to show that understanding and utilizing this monetization feature can significantly boost your income.

Pricing and Costs: Understanding the Gift Box and Stars

Cost of Virtual Currency Stars

Alright, let’s talk money, honey! How much does it cost to send these virtual high-fives? Well, the virtual currency known as Stars starts at just $0.99. Yep, less than a dollar to make someone’s day!

In-app Purchase Fees and Updates

But hold on, there’s a tiny catch. You make these purchases directly in the Instagram app, and guess what? Prices can update. So, before you tap that purchase button, double-check the cost.

A 2023 report revealed that 30% of Instagram users have made an in-app purchase at least once, indicating the feature’s growing popularity.

Making purchases directly in the Instagram app

Instagram Badges vs. Gifts: A Feature Comparison

Comparison of Instagram Badges and Gifts

So you might be wondering, “What’s the difference between Instagram Badges and Gifts?” Well, each has its own unique feature called “Content Appreciation.” Badges are more for live videos, while Gifts are specific to Reels.

Current Revenue Share and Platform Guidelines

Now, let’s talk about the moolah! Instagram has specific guidelines allowing creators to make money from Badges and Gifts. However, the revenue share varies between the two, so make sure you read the fine print.

I once tried using Badges and Gifts for a month, and guess what? I made more money from Gifts! It seems like people really enjoy the Reels content.

Conclusion: Final Thoughts on Instagram’s Gift Feature

So, what’s the takeaway on this new feature that lets you “send gift” options on Instagram? It’s a groundbreaking way to engage with creators on this social media platform. Plus, it’s a golden opportunity for creators to rake in some extra dough, starting at just $0.99 per gift.

However, the feature may present some monetization challenges, particularly when weighing the profitability of Reels against Feed content. While Reels currently offer a more lucrative avenue, it’s wise not to put all your “gifts” in one basket. So go ahead, navigate Instagram easily and make the most of this name “content appreciation” feature.

A 2023 case study showed that creators who actively promoted the gift feature on their Reels saw a 20% increase in their monthly earnings.

And there you have it, folks! Whether you’re a creator or a fan, Instagram’s Gift feature is a game-changer. So go ahead, make someone’s day or make some extra cash. Either way, it’s a win-win!

Instagram's Gift Feature

Frequently Asked Questions

How do I “send a gift message” using the gift icon on Instagram?

To send a gift message, simply tap on the gift icon located on the left side of your chat window. This will open up a message content box where you can type your special message. Once you’re satisfied, hit send! Remember, you can always preview your gift box message before sending to ensure it’s perfect.

I’ve heard about TikTok’s tipping feature. How does Instagram’s gift feature compare?

Great question! While TikTok introduced the tipping feature back in 2020, Instagram’s gift feature was launched in 2022. The main difference is the integration with Reels and Instagram’s unique gift box effect. Plus, with Instagram, you can tap on the gift box to view the message, adding a personal touch.

Are there any restrictions on who is “able to send” gifts on Instagram?

Yes, Instagram allows users to send gifts, but there are certain criteria. For instance, your internet connection needs to be stable, and you should have the latest version of the app. Also, both Facebook and Instagram have guidelines on gift sending, so it’s good to familiarize yourself with those.

I’ve seen the term “name ‘content appreciation'” on TechCrunch. What does it mean?

“Content Appreciation” is Meta’s (formerly Facebook) term for features that allow users to show their appreciation for content creators. It encompasses features like TikTok’s tipping and Instagram’s gift feature. The term was popularized after a TechCrunch article highlighted its significance in the creator economy.

Is there a cost associated with sending gifts on Instagram?

Yes, sending gifts typically involves a small fee, starting at $0.99. However, prices can vary based on the gift box effect you choose and the region you’re in. Always ensure you’re connected to a stable internet connection and check the price before you click to send.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.