How to Create Instagram Stories with GIFs: Step-by-Step Guide to Creating GIFs for Instagram Stories

By: Ellen Bartolino

Instagram Stories have become a central feature for engaging followers and building brand awareness. These ephemeral posts allow marketers and influencers to share moments, promote products, and connect with their audience in a more personal way. One of the key elements that enhance the appeal of Instagram Stories is the use of GIFs.

GIFs are animated images that add a dynamic and fun element to your Instagram posts. They can be used to express emotions, highlight key information, or simply make your content more engaging. In 2024, the trend of using GIFs on social media, especially on Instagram, is only growing.

Marketers use GIFs to build brand awareness by creating custom GIF stickers that can be used by their followers, thus spreading their brand message in a fun and interactive way. The ability to create Instagram Stories GIFs allows you to stand out and draw attention to important elements in your Instagram Stories.

Now, let’s dive into the tools and methods to create and use GIFs effectively on Instagram.

How to create instagram stories with gifs

Tools to Create GIFs for Instagram Stories

Popular GIF Creation Tools: Giphy, Momento, ImgPlay

Creating engaging GIFs for Instagram Stories starts with choosing the right tools. Some of the most popular GIF creation tools include Giphy, Momento, and ImgPlay. These platforms allow you to easily create and customize GIFs that can be used across various social media platforms.

Giphy is one of the most widely used tools for GIF-making. It offers a vast library of pre-made GIFs and a user-friendly interface for creating your own. You can upload a video or a series of photos, add text, and apply effects to make your GIF stand out. Giphy also integrates seamlessly with Instagram, allowing you to use your creations directly on your Instagram Stories.

Momento is another great app for creating GIFs. It’s especially popular among influencers for its ease of use and powerful editing features. You can turn your camera roll into animated GIFs with just a few taps, adding filters, text, and stickers to personalize your content.

ImgPlay is a versatile tool that supports both photo and video uploads, allowing you to create GIFs in various formats. It offers a range of customization options, including the ability to adjust the frame rate and add a transparent background for a more polished look.

How to Make a GIF Using Giphy

Creating a GIF using Giphy is straightforward. Follow these steps:

  1. Sign in to Giphy: If you don’t have an account, create one.
  2. Upload Your Content: Choose a video or a series of images from your device.
  3. Edit Your GIF: Add text, stickers, and effects to make your GIF unique. You can also adjust the duration and frame rate.
  4. Save and Upload: Once you’re satisfied with your GIF, save it to your device or upload it directly to Instagram using the Giphy integration.

I remember when I first decided to create custom GIFs for my brand’s Instagram Stories. I used Giphy to design animations that featured our logo and products. It was a fun process that involved brainstorming ideas, recording short videos, and using the Giphy platform to turn these videos into engaging GIFs. The response from our followers was overwhelmingly positive, and it significantly boosted our brand’s visibility and engagement.

Tips for Making Trendy Instagram GIFs in 2024

To make your Instagram GIFs stand out in 2024, consider these tips:

  • Follow Trends: Stay updated with the latest trends on Instagram and TikTok to create GIFs that resonate with your audience.
  • Use High-Quality Images: Ensure your GIFs are clear and visually appealing by using high-resolution images and videos.
  • Incorporate Your Brand: Create custom GIFs that include your brand logo or elements of your brand identity to boost brand awareness.
  • Experiment with Styles: Try different styles and effects to see what works best for your audience. Don’t be afraid to get creative and think outside the box.

How to Add GIFs to Instagram Stories

Step-by-Step Guide to Adding GIFs on Instagram

Adding GIFs to your Instagram Stories is a simple and effective way to make your content more engaging. Here’s a step-by-step guide:

  1. Open Instagram: Launch the Instagram app on your device.
  2. Create a New Story: Swipe right from your feed or tap your profile picture with the “+” icon.
  3. Capture or Upload Content: Take a photo or video or upload one from your camera roll.
  4. Access the GIF Library: Tap the sticker icon at the top of the screen, then select the GIF option.
  5. Search for GIFs: Use the search bar to find specific GIFs from Giphy or other integrated libraries.
  6. Add GIFs to Your Story: Tap on a GIF to add it to your story. You can move, resize, and rotate it as needed.
  7. Customize Your Story: Add text, stickers, and other elements to personalize your story.
  8. Share Your Story: Once you’re satisfied, tap “Your Story” to share it with your followers.

How to Use Instagram GIF Stickers and Create Custom GIFs

Instagram GIF Stickers are a popular way to add flair to your stories. Here’s how to use them:

  1. Tap the Sticker Icon: After capturing or uploading your content, tap the sticker icon.
  2. Select the GIF Option: Choose the GIF option to open the GIF library.
  3. Browse and Search: Use the search function to find GIF stickers that suit your story.
  4. Place and Customize: Tap to add the GIF sticker to your story, then move and resize it to fit your design.

Instagram GIF Stickers are a popular way to add flair to your stories

To create custom GIFs for your brand:

  1. Use GIF Creation Tools: Platforms like Giphy, Momento, and ImgPlay allow you to create custom GIFs.
  2. Upload Your GIFs to Giphy: Create a brand channel on Giphy to upload and manage your custom GIFs.
  3. Search Your GIFs on Instagram: Once uploaded, your custom GIFs can be searched and used directly on Instagram.

Posting a GIF on Instagram Stories to Draw Attention

Using GIFs strategically can help draw attention to important elements in your stories. Here are some tips:

  • Highlight Key Information: Use animated GIFs to emphasize important details, such as announcements, promotions, or calls to action.
  • Create Movement: GIFs add movement to your stories, making them more dynamic and eye-catching.
  • Engage with Fun Elements: Incorporate fun and relatable GIFs to connect with your audience on a personal level.

During a product launch, I used Instagram Stories extensively to build anticipation and engage with our audience. By incorporating polls, questions, and custom GIFs, I was able to create a dynamic and interactive experience. This approach not only kept our followers engaged but also provided valuable feedback and insights that helped refine our marketing strategy.

Enhancing Your Instagram Stories with Stickers and GIFs

Creative Ways to Use GIF Stickers and Custom GIFs

Using GIF stickers and custom GIFs creatively can significantly enhance the engagement of your Instagram Stories. Here are some ideas:

  1. Highlight Your Brand: Create and use custom GIFs that include your brand logo or other brand elements. This helps in reinforcing brand identity and increasing brand awareness.
  2. Interactive Elements: Use GIF stickers to encourage interactions. For example, use a GIF to point to a poll, question, or link sticker.
  3. Storytelling: Integrate GIFs into your storytelling to make your narrative more compelling. Use animated GIFs to illustrate emotions, actions, or key points in your story.

Increasing brand awareness

Examples of Engaging Instagram GIFs and Stickers

Examples of effective use of Instagram GIFs include:

  • Product Promotions: Use GIFs to highlight features or promotions. For instance, a flashing “New Arrival” GIF can draw attention to new products.
  • Event Announcements: Announce events with animated text GIFs to make the announcement more exciting.
  • Behind-the-Scenes: Share behind-the-scenes moments with GIFs to give your audience a glimpse into your brand’s daily life.

Tips for Maximizing Engagement with Instagram Stories

To maximize engagement with your Instagram Stories, consider the following tips:

  1. Use High-Quality GIFs: Ensure your GIFs are high quality and relevant to your content.
  2. Stay On-Brand: Use GIFs that align with your brand’s tone and style. Custom GIFs are particularly effective for this.
  3. Mix It Up: Combine GIFs with other interactive elements like polls, questions, and quizzes to keep your audience engaged.
  4. Track Performance: Use Instagram’s analytics dashboard to monitor the performance of your stories and adjust your strategy based on what works best.

In February 2018, GAP ran a highly successful Instagram Stories ad campaign to highlight its Logo Remix program. This campaign utilized eye-catching, full-screen Stories with carousel cards and “Swipe up to shop” call-to-action buttons. The result was a 73% higher click-through rate compared to their previous non-Stories campaigns, along with a 17-point lift in ad recall and a 4-point increase in message association for Instagram Stories.


Incorporating GIFs and stickers into your Instagram Stories is a powerful way to enhance engagement and make your content stand out. By leveraging tools like Giphy, Momento, and ImgPlay, you can create custom GIFs that reflect your brand’s identity and appeal to your audience. Following the trends and tips outlined in this guide will help you effectively use GIFs to draw attention to important elements in your stories, build brand awareness, and keep your followers engaged.

Remember to experiment with different styles and types of GIFs to see what resonates best with your audience. Track the performance of your Instagram Stories using analytics tools to continuously refine your strategy and achieve better results. With creativity and the right approach, GIFs can become a vital part of your social media toolkit, helping you create more dynamic and interactive content that captivates your followers.

Build brand awareness, and keep your followers engaged

Frequently Asked Questions

How can I track the impact of my Instagram Stories?

To track the impact of your Instagram Stories, use Instagram’s built-in analytics tools. These tools provide insights into views, interactions, and engagement, helping you understand what content resonates with your audience.

What are some creative ways to use Instagram stickers in stories?

Some creative ways to use Instagram stickers include using them for polls to engage your audience, adding location tags to increase discoverability, and incorporating music stickers to set the mood. GIF stickers can also highlight key elements and make your stories more interactive.

How do I create a custom Instagram GIF with a transparent background?

To create a custom Instagram GIF with a transparent background, use tools like Adobe Photoshop or Giphy. Design your GIF, save it with a transparent background, and upload it to a platform like Giphy. Once uploaded, it can be used on Instagram Stories.

Can I use GIFs in regular Instagram posts, not just stories?

Yes, you can use GIFs in regular Instagram posts by converting them to video formats like MP4. Use tools like ImgPlay to convert your GIFs to videos, which can then be uploaded as standard Instagram posts.

What are the best practices for creating GIFs that get a ton of fun engagement on Instagram?

To create GIFs that get a ton of fun engagement on Instagram, focus on trends, keep them short and loopable, use high-quality visuals, and ensure they are relevant to your audience. Adding catchy text and animations can also make them more engaging.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.