How to Merge Instagram Accounts: How to Effortlessly Merge Two Accounts

By: Ellen Bartolino

In today’s digital world, managing multiple Instagram accounts can be both a necessity and a challenge, especially when you need to merge two Instagram accounts. Whether you’re combining a personal account with a business account or consolidating multiple accounts into one account for better social media management, understanding the way to merge Instagram accounts is crucial.

The process isn’t as straightforward as one might hope; Instagram doesn’t provide a built-in feature to merge two separate accounts into one. However, with a careful step-by-step guide and strategic planning, you can combine Instagram accounts effectively, ensuring a smooth transition of followers to a new account and maintaining a cohesive Instagram presence.

In this article, we will learn how to merge two or more Instagram accounts and explore the nuances of choosing the main account, changing your username, and managing two or more Instagram accounts on the same platform. Whether it’s deciding between a personal and business account or figuring out the best way to merge your Instagram accounts, this guide is here to help. We’ll cover everything from creating a new Instagram account to transferring your followers and informing them about the change, ultimately helping you take your Instagram presence to the next level.

How to combine two Instagram accounts

Understanding the Basics of Instagram Account Merging

In the realm of social media management, a common query arises: Is it possible to merge two Instagram accounts? While the direct answer is that Instagram doesn’t allow an automatic merge of accounts, there are effective strategies to combine two Instagram accounts. Understanding these strategies is vital, especially for those managing multiple Instagram accounts for different purposes.

Understanding the Basics of Instagram Account Merging

Why You Might Need to Merge Instagram Accounts

The need to merge your Instagram accounts can stem from various scenarios. Perhaps you’ve been managing two or more Instagram accounts and find it cumbersome to switch between them frequently. Or, you might have a personal account and a business account that you wish to consolidate into one Instagram account to streamline your online presence.

Merging accounts can also be a strategic move for building your brand on Instagram. Having a singular, strong profile instead of multiple accounts can enhance your visibility and engagement. However, it’s important to note that merging is not about combining the content directly but rather strategically transferring the followers and influence from one account to another.

Merging accounts has been noted to potentially increase engagement, as followers interact with a consolidated feed that covers all aspects of a brand or personal life. This heightened engagement can enhance algorithmic visibility on Instagram.

What Happens to Your Followers When You Combine Instagram Accounts

One of the biggest concerns when merging accounts is what happens to the existing followers. Unfortunately, Instagram doesn’t have a built-in feature to merge the followers from two separate accounts into one. Therefore, the process involves manually guiding your followers to your new account. This could mean posting announcements on both accounts, using stories to direct followers to the new account, and employing strategies like tagging your new account in posts.

While this method does not guarantee that all followers will move to the new Instagram account, it’s an effective way to inform your followers and encourage them to continue their engagement with your content. It’s important to remember that despite the lack of a direct way to merge Instagram accounts, with a bit of creativity and strategic planning, you can combine two Instagram accounts effectively.

Preparing to Merge Your Instagram Accounts

Before embarking on the process to merge your Instagram accounts, thorough preparation is essential. This not only ensures a smooth transition but also minimizes the risks of losing followers or valuable content.

Steps to Manage Multiple Instagram Accounts Before Merging

When you manage multiple Instagram accounts, a careful and strategic approach is vital. Begin by evaluating each account. It’s crucial to identify not just the main account and the secondary account but also to decide which username and branding elements best represent your consolidated online presence. This step is crucial, especially if you are considering merging two Instagram accounts together. The aim is to create a new account that embodies a cohesive brand identity across all platforms.

In this phase, you might come across accounts with different purposes or branding. It’s important to select the username from one Instagram account to another that best aligns with your overall goals. Also, consider how this decision will impact your followers – they need to know about your new account and feel connected to the new brand identity.

Before you delete your old Instagram account, ensure to back up all important content. This includes downloading images, videos, and important direct messages. The Instagram app provides options to download your data, which is crucial to avoid losing any valuable content during the transition. If you’re managing accounts without logging out, this step becomes even more important to maintain continuity.

Before you delete your old Instagram account, ensure to back up all important content.

Deciding on a Primary Username for the Merged Account

Selecting the right username for your new Instagram account is a pivotal step. This username should reflect either your personal brand or business identity and be easily recognizable to your existing followers. When merging a business and personal account, it’s often effective to choose a username that encapsulates both identities.

Once you’ve chosen a new username, it’s time to update your Instagram profile. This includes revising your bio, contact information, and any other relevant details to reflect the changes. The process might involve manually transferring the content from the secondary Instagram account to the new one. If you’ve opted for a random username, ensure that it still resonates with your audience and the brand you’ve built.

Remember, the username of the secondary account may become irrelevant post-merge, so changing the username requires careful consideration. Inform your followers about the new handle – their awareness and understanding are key to retaining their engagement post-merge.

In some cases, you might find another way to merge that suits your specific needs better, especially when handling instagram accounts for your brand. For instance, if you have accounts to merge that are used for different aspects of your business, you might want to choose your secondary Instagram account based on its specific audience or content type. This decision should align with your overall social media strategy, whether you’re merging Facebook and Instagram accounts or consolidating multiple Instagram profiles into a single account.

Step-by-Step Guide to Merge Two Instagram Accounts

Merging Instagram accounts is not a direct feature offered by the platform, but with a strategic approach, it can be achieved. Here’s a detailed guide to help you combine two Instagram accounts effectively.

Detailed Process to Combine Instagram Accounts

  1. Choose Your Main Account: Determine which account will be the primary one. This could be the account with more followers, more engagement, or simply the one that best represents your current brand or personal image.
  2. Notify Your Followers: Use both accounts to inform your followers about the upcoming merge. Post on both accounts, use Instagram stories, and even direct messaging to ensure your followers are aware of the change.
  3. Transfer Content: Before you delete the old accounts, transfer any valuable content to your main account. This might include reposting popular posts or re-uploading essential content. Tools for social media management can be helpful in this process.
  4. Redirect Followers: Encourage followers from the secondary account to follow the main account. This can be done through posts and stories that link to the new account.
  5. Finalize Your New Account: Update the bio, contact information, and other relevant details on your new account. Ensure that the new username is clearly visible and reflects your brand or personal identity.

Use both accounts to inform your followers about the upcoming merge

Managing Your Posts on Instagram After Merging

After merging, it’s important to maintain a consistent posting strategy on your new Instagram account. Plan your content in a way that caters to the combined audience of your previous accounts. You might need to slightly tweak your content strategy to ensure it resonates with the broader follower base you now have.

Regularly engaging with your audience, updating them about the changes, and creating content that reflects your combined brand or personal identity are key to retaining followers and growing your presence on Instagram post-merge.

Managing Multiple Instagram Accounts for Different Purposes

While the focus is often on how to merge two Instagram accounts, it’s also important to discuss how to effectively manage multiple accounts when merging isn’t the preferred option. This can be especially relevant for users who maintain separate personal and business accounts.

As a digital marketer managing several client accounts on Instagram, I faced the challenge of merging two distinct brand accounts. The primary account focused on lifestyle content, while the secondary was more product-centric. My aim was to create a unified brand identity without losing the unique essence of each. After announcing the merge to followers on both accounts, I carefully curated a content strategy that combined lifestyle and product elements. The transition took a few weeks, but the engagement levels increased noticeably as followers appreciated the diverse yet cohesive content mix.

Strategies to Effectively Manage Multiple Accounts

  1. Define Clear Objectives for Each Account: Whether it’s a personal account, a business account, or an account for a specific niche, each should have a distinct purpose and content strategy.
  2. Utilize Social Media Management Tools: Tools designed to manage multiple Instagram accounts can save time and streamline the posting process. They allow for scheduling posts, tracking engagement, and managing messages across multiple accounts from a single platform.
  3. Maintain a Consistent Brand Voice and Aesthetic: Even if the accounts serve different purposes, maintaining a consistent brand voice and aesthetic helps in building a cohesive Instagram presence.

Pros and Cons of Having Multiple Instagram Accounts

Having multiple accounts allows for targeted content and can cater to diverse audience segments. For instance, a business account can focus on products and services, while a personal account can showcase personal stories and experiences, offering a more relatable side to your audience.

However, managing multiple accounts requires more time and effort. It can be challenging to keep up with content creation, engagement, and growth strategies for each account. Additionally, splitting your attention can sometimes dilute the impact of your Instagram presence.

Users have found that merging Instagram accounts leads to more efficient social media management. This is particularly beneficial for those who find managing multiple accounts time-consuming or overwhelming.

Managing multiple accounts requires more time and effort

Common Challenges and Solutions When Merging Instagram Accounts

Merging Instagram accounts might seem daunting, with several potential challenges along the way. Here, we address some common issues and offer solutions to ensure a smooth transition.

Addressing Issues Related to Account Merging

One of the primary challenges is the risk of losing a few followers during the transition. It’s vital to inform your followers about the merge repeatedly and engagingly. Regular updates, Q&A sessions, and even creating content that explains the benefits of following the new account can help mitigate this risk.

Another challenge is ensuring the content on the merged account appeals to all followers. It’s a delicate balance of maintaining your existing content strategy while incorporating elements from the secondary account. Conducting polls, asking for feedback, and analyzing engagement metrics can guide you in curating content that resonates with your broader audience.

Best Practices for a Smooth Transition

  • Communicate Clearly and Consistently: It’s crucial to keep your followers informed about every step of the merge. This involves clear communication on both the account you want to keep and the different account you are merging. When you change your username, especially if it’s the username from your secondary account, make sure your followers are aware of this change. Keeping your audience in the loop helps in retaining their trust and engagement throughout the transition.
  • Plan Your Content Strategy: After the merge, it’s important to have a content plan that caters to the interests and preferences of your combined follower base. This strategy should be flexible enough to accommodate the different types of content that were characteristic of each account. Whether you’re merging a business account with a personal one or combining two varied-themed accounts, your content should create a cohesive brand that resonates with the broader audience.
  • Monitor Engagement and Adapt: Keep a close eye on how your audience interacts with your posts after the merge. Use the insights gained from this engagement to adapt your content strategy. Each post, story, and interaction can provide valuable feedback, helping you to tailor your content to suit the new, combined follower base. Content for each one of your audience segments might need to be adjusted slightly to ensure broad appeal.
  • Consider a Rebranding Campaign: If the merge leads to a significant change in your online presence, consider a rebranding campaign. This campaign can serve to introduce your new Instagram account effectively. A rebranding campaign can be a creative way to let your followers know about your new account, especially if you are creating a new account without the legacy of the old ones. This approach can help in setting the tone for what your audience can expect going forward.

Additional Considerations for a Smooth Merge

  • Choosing the Right Account: When deciding which account to keep during a merge, consider factors like follower count, engagement rate, and content quality. The account you want to continue with should align with your current brand strategy and audience preferences.
  • Manual Transfer of Content: While Instagram allows for certain data to be downloaded, you may need to manually transfer some content. This process, although time-consuming, ensures that valuable posts and memories are not lost during the transition.
  • Deleting the Old Account: Once you are sure that all necessary content has been transferred and your followers are informed, you can proceed to delete your old Instagram account. However, it’s advisable to keep the old account active for a short period during the transition phase to ensure no follower is left behind.

In conclusion, while Instagram doesn’t allow for a direct way to merge two Instagram accounts, with the right strategies and tools, you can effectively combine your accounts and grow your presence on this popular platform.

You can effectively combine your accounts and grow your presence on this popular platform


Navigating the process of merging two Instagram accounts can be complex, but with the right approach, it’s certainly achievable. While Instagram doesn’t offer a direct way to merge accounts, understanding the reasons behind merging, preparing adequately, following a detailed step-by-step guide, and addressing common challenges can make the process smoother and more effective.

Whether it’s consolidating multiple Instagram accounts for personal use or for a business, the key lies in strategic planning, clear communication with your followers, and adapting your content strategy post-merge. Remember, the goal is not just to merge your accounts but to enhance and take your Instagram presence to the next level.

In a world where social media is integral to personal branding and business marketing, mastering these skills can greatly impact your online success. So, embrace the change, plan carefully, and watch as your consolidated Instagram account opens new doors of opportunity for engagement, growth, and influence.

Frequently Asked Questions

Can I transfer content from one Instagram account to another?

Yes, you can manually transfer content from one Instagram account to another. This involves saving photos, videos, and posts from your old account and re-uploading them to your new account. While Instagram doesn’t have a built-in feature for direct content transfer, using third-party social media management tools can make this process easier.

Is it possible to merge two Instagram accounts into one without losing followers?

Directly merging two accounts and automatically transferring followers is not a feature that Instagram currently offers. However, you can inform your followers about the merge and encourage them to follow your new account. Strategies like posting on both accounts about the merge, using Instagram stories, and tagging your new account can help transition your followers.

How can I choose which Instagram account to keep when merging?

When deciding which account to keep, consider factors like the number of followers, engagement levels, and the relevance of the content to your current brand or personal image. The account that aligns more closely with your current goals or has a larger, more active follower base is typically the better choice to retain.

What should I do with my old Instagram account after creating a new merged account?

After successfully transferring your content and notifying your followers, you can choose to either deactivate or delete your old Instagram account. Before doing so, ensure that you have backed up all necessary data and informed your followers of the change to avoid losing any engagement.

Can I merge my Instagram account with my Facebook account?

While you cannot merge the accounts in terms of combining their content and followers into a single profile, Instagram allows for linking with your Facebook account. This enables cross-posting and easier management of both platforms. However, each account will still retain its separate identity and follower base.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.