How to Choose the Best Instagram Filters

By: Ellen Bartolino

Brief Bullet Point Summary

  • To highlight nature and landscapes, use Valencia and Clarendon
  • For photos of food and ingredients, try Juno and Lo-Fi
  • Use Rise or Mayfair for selfies and fashion shots
  • Rise and Valencia are best for group shots and pets

With 25 Instagram filter options to choose from, it can be challenging to select the right one. Clarendon is used 25% of the time that a filter is applied, making it the most popular Instagram filter

However, just because Clarendon works for an image of the beach, doesn’t mean it translates for all of your photos. You could experiment with various filters, but if you’re running a business account then this might not be the best use of your time. At FluidBuzz we’ve done the research so you don’t have to. 

In this blog post, we detail the best filters on Instagram right now, no matter what content you’re sharing. We’ll help you find the filter that will take your Instagram posts from photo album to art form.

Highlight nature and landscapes on your Instagram account with Valencia and Clarendon

Whether you’re sharing snow-covered branches in your front yard or the view from your beachside hotel room, the right Instagram filter will make your posts pop. The preferred filters for landscape, nature, scenic views, and travel shots are Clarendon and Valencia. 

The Clarendon filter can be used for content featuring beaches, flowers, waterfalls, forests, lakes, mountains, and more. It also brightens up blues and greens in any landscape. You can apply Clarendon for a great glow, share your post, and get back to work. 

Capture the true beauty of a wild, wide landscape or field of flowers with the Valencia filter. This filter is behind the Instagram posts with the most likes lately. Valencia can transform even the most subtle shades into potent colors while warming up the entire image.

Spice up your food photos with Juno and Kelvin

Whether you’re trying to display the ingredients of your favorite breakfast smoothie or the foam on your steamy cappuccino, Juno and Kelvin are the filters you want. Juno brightens reds and other warm colors for more intense oranges and vibrant yellows. It also gives photos a professional feel for more high-quality content.

By enhancing shadows and upping the saturation, Lo-Fi makes everything in your cafe, restaurant, or kitchen table look more enticing, from the meal to the menu board. Pair Lo-Fi with a vignette to emphasize the food on the plate, and ensure that the actual plate or place setting doesn’t distract from your delicious post. 

Get flawless selfies and fashion content with Rise or Mayfair

Have you met Mayfair? 

It’s the filter that can reduce the appearance of blemishes or wrinkles in your selfie, applying delicate vignetting around the corners to focus on the image’s center. Use the Mayfair filter on photos that are underexposed or brightly lit to infuse images with warmth.

Whether you are posting a picture of an influencer modeling your company’s handbag or just creating a flat lay, the Rise filter yields optimal results. Rise helps to minimize skin blemishes and wrinkles on the model or in stylish clothing.

Rise and Valencia are best for group shots and pet portraits

Juno and Rise return as the filters of choice for pet posts. Juno illuminates your furry friends auburn or golden coat for more vivid color, while Rise creates a cozy glow. 

To brighten up any pic of the team, family, or your squad, look no further than Rise. This filter has a vintage appeal for timeless Instagram posts. 

Instagram filters are used to enhance photos, giving them a polished feel or just setting the mood. With the ideal filter, the whole tone of your image improves, and even result in more Instagram follows, likes, and comments. 

So go ahead. Filter away, then Insta-brag about the latest addition to your brand’s skincare line or scenic view from your morning run.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.