How to Change Business Instagram to Personal: Switch Back to a Personal Account on Instagram

By: Ellen Bartolino

Understanding the need to switch from a business account to a personal account on Instagram can be a complex decision. Have you ever felt overwhelmed by the analytics and insights of your Instagram business account? Or perhaps you’re longing for the simplicity and privacy of a personal profile? You’re not alone! Many are contemplating this switch, and it’s not as complicated as it seems. With this guide, we’ll explore the world of Instagram’s professional accounts, including Creator and Business, and provide a step-by-step guide to making the switch.

How to Change Business Instagram to Personal

Instagram Account Types and Features

Personal Account Overview

A personal account on Instagram offers limited features but comes with full privacy options and music access. Want to keep your content exclusive to a close-knit community? A personal Instagram profile might be the way to go. You can still enjoy posts, reels, and stories without the fuss of analytics.

Professional Accounts Overview

On the other hand, business accounts and creator accounts open up a world of possibilities. From detailed analytics to branded content, these professional accounts are a treasure trove for brands and influencers. Want to promote your content like a pro? A business account on Instagram might be your best bet.

Business vs. Creator Accounts

Choosing between a creator account and a business account on Instagram? It’s all about your needs and goals. While both offer unique features, they differ in API access, music library, and intended users. Whether you’re an influencer or a brand, understanding the type of Instagram account that suits you is crucial.

Instagram Business Account Features

An Instagram business account is not just about the label but the premium features. It’s a powerhouse for modern brands, from in-app analytics to on-brand shops. Want to monetize your content? The business profile on Instagram allows that and much more. It’s not just a business account; it’s a marketing platform.

How to Convert Back Your Instagram Account Type

Step-by-Step Guide

So, you’ve made up your mind to convert back to a personal account on Instagram? Fear not, it’s as easy as pie! Here’s a step-by-step guide to help you make the switch:

  1. Open your Instagram app and tap the profile icon.
  2. Tap the hamburger icon in the top right corner.
  3. Select “Settings” > “Account” > “Switch to Personal Account.”
  4. Confirm your choice, and voila! Your account is back to a personal one.

Considerations Before Switching

Hold your horses! Before you switch back to personal, there are a few things to consider. You’ll lose access to some features like insights, and your insights data will be deleted. Also, switching too often might make your account look spammy. Think it through, and if you decide to switch to a personal account, make sure it aligns with your goals.

Choosing the Right Account for Your Goals

Business Account Pros and Cons

A business account on Instagram is like a Swiss Army knife for marketers. You get scheduling and analytics, but alas, limited music. Want to switch back to a personal one? Consider the pros and cons. Remember, business to personal isn’t a one-size-fits-all decision.

Business Account Pros and Cons

Creator Account Pros and Cons

Or maybe you’re eyeing the creator account? Full music access, branded content, but no scheduling. It’s like having a party without the DJ. If you switch to a personal Instagram, you might miss some features. But hey, maybe back to a personal profile is where your heart is.

Tips for Engagement and Reach

Want to be the next big influencer? Or maybe you’re building brands and businesses? Here’s a tip: use Instagram like a pro. Educate, entertain, and encourage. It’s not just about posting; it’s about connecting. And who knows, with the right social media management, you might break the internet!


Making the choice to switch back to your personal Instagram account isn’t akin to rocket science. It’s a quite simple, easy-to-follow process that reflects your needs and goals. Whether you’re exploring other Instagram tools, like third-party apps, or just simplifying your Instagram experience, the choice is yours.

Want to change back your Instagram profile to a business type? Or perhaps you’ve decided to switch back to a personal one? You’ll find easy steps to make the transition. Even if you switch, you’ll see that each type of account offers unique features.

Each Instagram business profile allows different access, from Instagram insights to basic features. Maybe you’re making a switch to utilizing email marketing or scheduling posts through a dashboard. Or perhaps a personal account gives you the freedom to share products and services without the fuss easily.

Remember, you’ve already made choices in your Instagram journey, and you’ve ever had the power to tailor your account to your needs. Whether it’s two types of professional accounts or the ability to swipe through a search engine, Instagram is what you make of it.

So, back to a business or business account, back to personal. Happy Instagramming!

Now, let’s get personal. In 2023, I made the switch from a business account to a personal one. The freedom and simplicity were refreshing, but I missed the analytics. It was a learning curve that helped me understand my needs better.

Here’s a case study that explores the journey of a small business that made the switch. They weighed the pros and cons, made informed decisions, and found success in their unique way.

So, whether you’re an influencer, a brand, or just someone who loves to share, remember: Instagram is what you make of it. Happy posting!

How to switch back to your personal Instagram account

Frequently Asked Questions

Can I Switch My Instagram Account from Business to Personal Multiple Times?

Yes, you can switch your Instagram account from business to personal and vice versa as many times as you like. However, frequent switching might affect some features, and insights will be deleted when you revert to a personal account.

What Features Will I Lose When I Switch My Account Back to a Personal Profile?

When you switch your account back to a personal account, you’ll lose access to certain features that a business account allows, such as in-app analytics, scheduling posts, and branded content tools. Switching isn’t rocket science, but consider the pros and cons.

Are There Specific Steps to Switch Back to a Personal Account on Instagram?

Yes, there are specific steps to switch back to a personal account. It involves going to your profile settings, selecting the account options, and choosing the type of account you want. It’s a straightforward process that isn’t rocket science.

Can I Still Use Instagram Ads if I Switch My Account Back to a Personal Profile?

No, Instagram Ads are a feature that a business account allows and are not available for personal accounts. If you rely on advertising as part of your Instagram strategy, you’ll need to consider this before deciding to switch your Instagram account back to personal.

What Happens to My Scheduled Posts When I Change My Instagram Account to Personal?

When you switch your Instagram account from business to personal, any scheduled posts will be canceled, as scheduling is a feature exclusive to business accounts. You’ll need to manually post any content that was previously scheduled, so make sure to plan accordingly if you decide to make the switch.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.