How to Find Trending Audio on Instagram for Reels: The Ultimate Guide to Finding Trending Sounds Easily

By: Ellen Bartolino

In the fast-paced world of Instagram Reels, staying ahead of trends can make all the difference between creating viral content or getting lost in the crowd. One of the most effective strategies for boosting engagement on Instagram is leveraging trending songs and sounds. Knowing how to find trending audio on Instagram helps creators tap into viral moments, increasing their visibility and chances of reaching new audiences. With the right tools and strategies, it’s easy to discover which reel audio is resonating most with users. This article will guide you through the most effective ways to find trending sounds on Instagram, empowering you to stay ahead of the curve and optimize your Instagram Reels for success.

How to find trending audio on instagram

What Are Trending Sounds on Instagram Reels?

Trending sounds on Instagram Reels are audio tracks, songs, or original audio that gain widespread popularity across the platform. These sounds frequently appear in viral content and are often seen in the Reels Explore Page. As more Instagram creators use a particular sound, its visibility increases, drawing more attention and encouraging more users to interact with content featuring that audio.

Using trending songs and sounds can significantly enhance the visibility of your Instagram Reels, helping you to reach a broader audience. But why are these sounds important, and how do they affect your overall growth on Instagram?

When I was trying to grow my audience on Instagram, I quickly realized how important it was to stay up-to-date with trending sounds. Every morning, I would open up Instagram, head to the Reels Explore Page, and scroll through the most popular videos. That’s where I’d spot the small trending arrow next to certain audio tracks. I saved the audio for later use and built my content around it. Within a few days, my engagement increased by 25% because I had used the sounds that were already resonating with a large audience.

How Trending Audio Affects Instagram Reel Growth

When you use trending audio in your reels, you increase your chances of appearing in more users’ Reels feed. The Instagram algorithm tends to prioritize content that is relevant to ongoing trends, including the use of popular audio. By leveraging these sounds, your Instagram account has the potential to gain more likes, shares, and follows, all of which contribute to overall growth.

Creators who regularly include trending sounds on Reels also notice that their videos are more likely to be featured on the Explore page, where they can be discovered by users who don’t already follow them. This exposure leads to higher engagement, making trending reels audio a powerful tool for anyone looking to grow their presence on Instagram.

Why Trending Songs and Sounds Matter for Instagram Marketing

In the context of Instagram marketing, using trending music and sounds can be a game-changer. Brands and creators alike can capitalize on popular audio to make their content feel more relevant and timely. When users hear a familiar trending song in a reel, they are more likely to stop and engage with the content, especially if the song is currently viral across both Instagram and TikTok.

By aligning with Instagram audio trends, businesses, and influencers can ride the wave of popularity and boost their marketing efforts. Incorporating trending sounds into your content helps reinforce brand relevance, increase engagement, and ultimately attract a larger audience to your Instagram account.

A 2023 study showed that reels using trending audio are 1.6 times more likely to appear on the Explore page and have a 67% higher engagement rate compared to those using non-trending sounds.

Ways to Find Trending Audio on Instagram

Finding the right trending audio for your Instagram Reels is crucial to keeping your content fresh and engaging. Instagram offers various ways to discover the latest trending songs and sounds, making it easier for creators to stay relevant and ride the wave of viral trends.

Using Instagram’s Explore Tab to Find Trending Sounds

One of the easiest ways to find trending sounds on Insta is by navigating the Reels Explore page. Here, you can scroll through popular reels and see what audio tracks are being frequently used. When a sound is gaining momentum, you’ll often see a small arrow next to the audio name, indicating that the audio is trending. By tapping on the sound, you can view all the reels that have used it and save the audio for later.

Scrolling through the Explore tab not only helps you discover what’s trending but also provides inspiration on how to creatively use the sound for your own content. Additionally, you can observe how top creators and influencers are leveraging these trending audios to maximize engagement.

Discover Trending Music on Instagram Reels via Hashtags

Another effective way to find trending sounds is by using hashtags related to Instagram audio trends. Searching for popular hashtags like #ReelsAudio, #TrendingSounds, or #ViralReels can lead you to reels that feature trending music. Creators often tag their videos with these hashtags to boost visibility, making it easier to identify what’s currently gaining traction on the platform.

You can also find specific trending songs and sounds by combining hashtags with keywords like #TrendingMusic or #ReelsTrending. This method helps you stay updated on the latest audio trends, allowing you to quickly incorporate these sounds into your own Instagram marketing strategy.

In 2023, the skincare brand GlowUp launched a new campaign using trending sounds on Instagram Reels. By incorporating popular audio tracks and engaging with viral challenges, the brand saw a 45% increase in user engagement and a 30% boost in follower growth within the first month. Their strategy focused on using trending songs from both Instagram and TikTok to resonate with their target audience.

Find specific trending songs and sounds

Top Tools to See Trending Audio for Instagram Reels

While Instagram itself provides various methods to discover trending audio, there are also third-party tools and apps that can make the process even easier. These tools help you identify trending sounds on IG Reels more efficiently, giving you access to insights that can boost your content creation strategy.

Third-Party Apps and Tools to Find Trending Audio for Instagram

There are several popular apps and websites designed to help creators find trending reels audio. Some of these tools analyze the most popular audio tracks on Instagram Reels and even provide metrics on how many reels have used the sound. This allows you to gauge the virality of a particular audio and decide if it’s the right fit for your content.

For instance, platforms like Tokboard (originally used for TikTok trends) now track trends across both TikTok and Instagram, offering insights into which sounds and songs are gaining popularity across both platforms. Another helpful resource is Reels Trends, a tool that offers curated lists of the top trending audio on Instagram. Using these tools ensures that you are consistently aware of the latest reels, trends, and trending Instagram sounds, giving your content a competitive edge.

Using TikTok Trends to Identify Trending Songs for Instagram Reels

Interestingly, many trending songs on Instagram often originate from TikTok, which has a massive influence on music and audio trends. By keeping an eye on TikTok trends, you can sometimes predict which sounds will soon become popular on Instagram Reels. TikTok’s sound discovery tools, including its “Discover” section, can help you track what’s currently trending, giving you a head start in incorporating those audio tracks into your Instagram content.

By utilizing a combination of third-party tools and cross-platform insights, you’ll be able to consistently stay ahead of the curve when it comes to identifying trending songs and sounds that will resonate with your audience on Instagram.

I noticed a lot of the trending songs on Instagram were initially popular on TikTok. To stay ahead, I started monitoring the top TikTok trends and kept track of which sounds were gaining momentum. By using these songs in my Instagram Reels before they exploded on the platform, I managed to create viral content that boosted my followers by 10% in just one week.

Best Practices for Using Trending Audio on Instagram

Using trending audio in your Instagram Reels can significantly boost your reach and engagement, but it’s important to apply it strategically. To get the most out of popular sounds, you need to understand how to use them effectively while avoiding common mistakes that could hurt your content’s performance.

How to Use Trending Audio to Boost Engagement

The key to leveraging trending audio is timing. Jumping on a trending song early ensures your reel has a better chance of going viral as the sound’s popularity increases. If you notice that a song is trending across multiple reels, it’s the perfect time to incorporate it into your own content. Additionally, aligning the audio with the theme of your video can enhance viewer interest and retention.

Another effective way to boost engagement is by encouraging users to interact with your content. You can ask your audience to recreate your reel using the same trending audio, turning your content into a challenge or trend of its own. This can lead to more views and shares, further increasing the visibility of your reels in users’ feeds.

The key to leveraging trending audio is timing

Mistakes to Avoid When Choosing Trending Sounds for Reels

While using trending sounds can enhance your reels, there are some common mistakes to avoid. First, don’t choose a trending song just because it’s popular—make sure it fits the tone and message of your reel. Misalignment between the audio and your content can confuse viewers and reduce engagement.

Another mistake is using audio that has already peaked. Once a sound becomes overly saturated, its effectiveness in boosting engagement drops. To avoid this, monitor trending sounds regularly and be prepared to switch to new trends as they emerge.

Lastly, overusing trends without originality can hurt your content’s uniqueness. While it’s great to incorporate trending music, ensure that your reels still reflect your personal style or brand, allowing you to stand out in a sea of similar videos.

Conclusion

Staying ahead of trends on Instagram, particularly in the fast-paced world of Instagram Reels, is essential for increasing your reach and engagement. By learning how to find trending songs and sounds, you can leverage the platform’s algorithm to your advantage. Whether you’re scrolling through the Reels Explore page, using third-party tools, or taking inspiration from TikTok trends, there are many ways to discover what’s trending.

Incorporating trending audio into your content strategy helps you stay relevant, boost your visibility, and connect with a wider audience. However, it’s essential to ensure that the sounds align with your content and that you’re consistently bringing something unique to the table. As trends evolve, regularly update your knowledge on reels trends and Instagram audio trends to maintain an edge in your content creation efforts.

By following these strategies, you’ll not only keep your content fresh but also maximize your chances of creating successful reels that resonate with your audience and the Instagram community.

Frequently Asked Questions

How can I find what’s trending on Instagram Reels?

To find what’s trending on Instagram Reels, you can start by exploring the Reels Explore page. Look for the trending arrow next to the audio or video. You can also scroll through the reels on the Instagram mobile app to see the most popular and viral content. Many creators also share the top Instagram reels trends on blogs or within the platform, making it easier to stay updated.

What is the best method of finding trending sounds on Instagram?

The best method of finding trending sounds is to open up Instagram and scroll through the reels explore page. As you explore, pay attention to audio tracks marked with the trending arrow, which indicates the sound is gaining popularity. Additionally, you can check out blogs with the top Instagram sounds and trends, or use third-party tools that highlight the latest trending songs on reels.

How does Instagram recommend audio for your reels?

Instagram recommends audio to use based on the type of content you engage with and create. The platform’s algorithm tracks your past activity and the reels you interact with. Instagram is recommending sounds that have been used in popular reels and align with current trends. When creating reels, you’ll notice Instagram suggesting audio under the “For You” tab, which highlights sounds that fit your content.

How many reels should feature a sound for it to be considered trending?

A sound becomes trending on Instagram Reels when it has been featured in a significant number of reels and gains rapid usage across the platform. While there’s no specific number, audio that is used consistently in viral content, and has the trending arrow, is likely to be considered trending. Top Instagram sounds can quickly gain thousands or even millions of uses in a short period.

Can I save trending sounds and use them later for my reels?

Yes, you can save the audio for later use. When you find a sound or song that you want to use, tap on it, and you’ll see an option to save the audio. You can access it later in your saved section when you’re ready to create a reel. This is a great way to ensure you don’t miss out on using a trending song or sound before it becomes overused.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.