Social Media Marketing

Instagram Stories have evolved far beyond quick updates or behind-the-scenes peeks—they’re now a dynamic way to build deeper connections with your audience. With the rise of viewer behavior insights, poll interactions, and advanced analytics, creators and brands can now craft multi-phase story journeys that respond directly to how people view your stories. By leveraging Instagram […]

Instagram is always evolving to compete with platforms like TikTok and YouTube, and its latest test feature could change the way we interact with Reels. The new picture-in-picture (PiP) mode for Instagram Reels lets users watch videos in a floating window while performing other tasks — both inside the app and outside the app. By […]

As Instagram continues to evolve, one of its most impactful updates is the Friends Feed and Close Friends feature — tools that allow creators and brands to offer more exclusive content to a highly engaged segment of their audience. This feature on Instagram allows users to create a curated content experience that enhances the effectiveness […]

As Instagram continues to evolve in 2025, its 2 billion monthly active users present an increasingly diverse and data-rich landscape for businesses and marketers. With the platform offering deeper audience insights and more refined analytics, it’s now possible to tailor every Instagram post, Reel, or Story to reach your right audience with precision. Whether you’re […]