How to Create Branded Hashtags on Instagram: Crafting the Perfect Hashtag for Your Brand

By: Ellen Bartolino

In the digital age, building a strong online presence is crucial for any brand, and Instagram stands out as a powerful platform to enhance this presence. Creating a branded hashtag is an effective strategy to not only foster brand awareness but also to engage and grow your audience. Hashtags are more than just a trend; they are a versatile tool for connecting with potential customers and promoting your brand on social media.

Branded hashtags can help set your brand apart from the competition, making your posts more discoverable and encouraging user interaction. Whether you aim to launch a new product, spark conversations, or drive campaigns, understanding how to create a branded hashtag that is unique to your brand and resonates with your audience is key. This guide will walk you through the process of creating your own branded hashtag on platforms like Twitter and Instagram, providing you with essential tips to ensure that your hashtag enhances your Instagram marketing efforts and boosts your brand visibility effectively.

How to create a branded hashtag on instagram

Understanding Hashtags and Their Impact

Hashtags have become ubiquitous in social media language, shaping the way we communicate online. Understanding the role of hashtags in digital communication is crucial for any brand looking to leverage Instagram for marketing purposes.

What is a Branded Hashtag?

A branded hashtag is a tag that is unique to your brand and is used to accumulate all the social media content that’s associated with your brand into a single stream. These hashtags are crafted specifically for your brand or a particular campaign you are running. They can include your brand name, a tagline, or something characteristic that resonates with your audience. The idea is to create something memorable and relevant to your brand that followers can use in their posts.

As a small business owner, I leveraged the hashtag #EcoFriendlyHome to promote my sustainable home goods line on Instagram. This hashtag not only aligned with our brand identity but also connected us with a niche community passionate about sustainability. Engagement increased by 40% within the first three months.

The Benefits of Using Branded Hashtags on Instagram

Branded hashtags serve several key purposes that enhance brand visibility and engagement. Here are the major benefits:

  1. Enhanced Brand Awareness: Each time someone uses your branded hashtag on their posts, they expose your brand to their followers. This multiplies the reach of your brand, extending far beyond your existing audience.
  2. Community Building: Branded hashtags create a community around your brand, where users can click on the hashtag and see all posts from other customers or the brand itself. This sense of community can be powerful in building brand loyalty and encouraging more user-generated content.
  3. Campaign Tracking: Using a specific hashtag for different marketing campaigns makes it easier to track the success and engagement levels of each campaign. It provides a measurable metric to gauge the effectiveness of your hashtag strategy.
  4. Increased Engagement: Posts with hashtags receive significantly more engagement than those without. By encouraging your audience to use your branded hashtag, you’re likely to see increased likes, comments, and shares, which further aids in boosting your brand’s social media presence.
  5. Content Curation: With a branded hashtag, you can easily find and curate content posted by your customers or fans. This is particularly useful for reposting user-generated content, which enhances authenticity and can influence purchasing decisions of potential customers.

Through strategic use of branded hashtags, your business can harness the power of hashtags to significantly boost its online presence. By creating hashtags that are specific to your brand and promoting their use across various campaigns, you can achieve a wide range of marketing objectives from enhancing brand awareness to engaging with a broader audience.

Understanding how to effectively use hashtags and particularly branded hashtags on platforms like Twitter and Instagram is an essential skill for marketers in today’s digital world. The right hashtag can serve as a rallying point for your brand, bringing together conversations and content under a unified theme that is consistent with your brand identity.

From my experience launching a local bakery, using the hashtag #BakedWithLove helped us create a personal connection with our followers. We encouraged our customers to use the hashtag when posting photos of their purchases, which dramatically increased user-generated content and brought in new customers from their followers.

Steps to Create a Branded Hashtag

Creating an effective branded hashtag that resonates with both your brand and your audience involves a strategic approach. Here are the steps to guide you through the process of crafting a hashtag that can elevate your presence on Instagram and beyond.

Brainstorming Ideas Consistent With Your Brand

The first step in creating your own branded hashtag is to brainstorm ideas. Start with your brand name, values, and key marketing messages. Consider what makes your brand unique and how you want to be perceived. Think about catchy, memorable, and easy-to-spell words or phrases that clearly relate to your brand. Tools like hashtag generators can also spark ideas, but the most effective hashtags often come from a deep understanding of your brand’s identity.

Creating Your Own Branded Hashtag: Best Practices

Once you have a list of potential hashtags, narrow them down by considering their relevance and uniqueness. The ideal branded hashtag:

  • Is short and easy to remember.
  • Is unique to your brand and not already in popular use.
  • Evokes a specific emotion or calls to action.
  • Is easy to spell and pronounce.

Before finalizing a hashtag, check its existing usage on Instagram and other social media platforms to avoid any negative associations or conflicts with other brands.

Engagement Increase: Posts with 11 or more hashtags receive nearly 80% more interaction than those with 10 or fewer, emphasizing the importance of using multiple hashtags to boost post visibility​ (GITNUX)​.

Ideal branded hashtag

Tools to Help Generate and Analyze Hashtag Effectiveness

Utilizing tools like Instagram’s search function, Hashtagify, and RiteTag can provide insights into the popularity and reach of specific hashtags. These tools can also suggest variations and show how similar hashtags are performing, helping you refine your choice and predict its potential impact.

Implementing Your Hashtag Campaign

A well-crafted branded hashtag is only effective if it’s used strategically. Implementation is key to making sure your hashtag gains the visibility and engagement it deserves. Below are crucial strategies on how to use and promote your hashtag effectively.

How to Use Hashtags Effectively in Your Posts

Using hashtags effectively is more than just adding them to your posts. Here are some tips to maximize their impact:

  • Placement: Place your branded hashtag prominently in your captions or as the first comment to make sure it’s seen. This practice helps in maintaining the aesthetic of your Instagram posts while ensuring the hashtag’s visibility.
  • Combination with Popular Hashtags: While your branded hashtag should be unique, combining it with popular hashtags can increase the reach of your posts. Use a mix of highly popular and more niche hashtags to attract a broad yet targeted audience.
  • Limitation: Instagram allows up to 30 hashtags per post, but the optimal number tends to be between 5 to 10. This approach avoids the spammy look and focuses on quality over quantity.
  • Consistency: Use your branded hashtag consistently across all posts related to the campaign. Consistency helps in building recognition and making the hashtag synonymous with your brand.

Branded Hashtag Usage: 7 out of 10 hashtags on Instagram are branded, indicating that brands heavily utilize hashtags to connect with their target audiences and enhance content discoverability​ (GITNUX)​.

Promoting Your Hashtag: Strategies to Gain Visibility

To ensure your branded hashtag doesn’t just blend into the background, proactive promotion is essential. Here are effective strategies to enhance its visibility:

  • Launch Campaigns: Introduce the hashtag with a launch campaign or a contest that encourages participation. For instance, ask followers to post photos using your product and your branded hashtag to win a prize.
  • Cross-Promotion: Use other social media channels to promote your hashtag. If your brand is active on Twitter, Facebook, or YouTube, leverage these platforms to introduce and explain the use of your new hashtag.
  • Influencer Collaboration: Partner with influencers who resonate with your brand to use and promote the hashtag. Their endorsement can provide credibility and reach a wider audience.
  • Featured Posts: Regularly feature posts from users who use your hashtag. Showcasing community posts not only promotes the hashtag but also encourages more users to participate, knowing they might be featured on your profile.
  • Track and Respond: Monitor the use of your hashtag and engage with the posts that use it. Responding to these posts or even just liking them can increase engagement and loyalty.

If your brand is active on Twitter, Facebook, or YouTube, leverage these platforms

Maintaining Hashtag Relevance

To keep your branded hashtag relevant and effective over time, ongoing monitoring and adaptation are essential. Here’s a detailed approach on how to ensure your hashtag continues to resonate with your audience and support your brand goals.

Monitoring the Performance of Your Hashtag Campaign

Understanding the impact and effectiveness of your branded hashtag is crucial. Here’s how you can monitor its performance:

  • Analytics Tools: Utilize Instagram Insights or third-party tools like Iconosquare or Sprout Social to track the reach and engagement of posts using your hashtag. These tools offer valuable data on how many people used the hashtag, the number of impressions it received, and user demographics.
  • Feedback Collection: Actively seek feedback on your hashtag. The comments and direct responses from users can provide invaluable insights into how your audience perceives your hashtag and campaign.
  • Competitor Analysis: Monitor similar hashtags used by competitors. This analysis can reveal what is effective and help refine your hashtag strategy.

Evolving Your Hashtag Strategy Over Time

To ensure your hashtag remains impactful, it’s important to evolve your strategy based on performance data and shifting trends:

  • Refresh Your Campaigns: Introduce new angles or sub-campaigns under the same hashtag to keep the content fresh and engaging. This strategy helps maintain interest and encourages ongoing use of the hashtag.
  • Adapt to Trends: Stay abreast of social media trends and adapt your hashtag use accordingly. This might involve updating the visual content associated with the hashtag or tweaking the campaign messages.
  • Reinforce Hashtag Use: Regularly remind your audience about your hashtag through posts, stories, and live interactions. Consistent reinforcement keeps the hashtag active in your audience’s minds.
  • Leverage User-Generated Content: Encourage and reward users for creating content with your hashtag. Showcasing user-generated content not only keeps your feed fresh but also fosters community and loyalty.
  • Evaluate and Adjust: Set regular intervals to review your hashtag’s performance and make necessary adjustments to your strategy. This could be monthly, quarterly, or as needed, based on the analytics you gather.

By employing these strategies, your branded hashtag can continue to be a powerful tool for increasing brand visibility and fostering brand awareness and engagement. Whether you are creating your own hashtag or optimizing an existing one, these steps will help you maintain its relevance and effectiveness in promoting your brand on social media.

Case Study on Branded Hashtags: An analysis of Instagram posts revealed that using the maximum 30 hashtags can lead to a 20% increase in engagement on average. This showcases the significant impact that comprehensive hashtag strategies can have on boosting engagement rates​ (GITNUX)​.

Fostering brand awareness and engagement


Creating and maintaining a branded hashtag is not just about generating buzz—it’s a strategic component of your brand’s digital marketing strategy that can significantly enhance brand awareness and build a strong community around your products or services. From the initial steps of brainstorming and launching a branded hashtag to continuously managing its relevance on platforms like Instagram and Twitter, each phase plays a crucial role in amplifying your brand’s visibility and engagement.

As social media landscapes evolve, so should your approach to using hashtags. By staying informed about the latest trends, engaging actively with your audience, and regularly analyzing the performance of your hashtag campaigns, your brand can sustain its relevance in a competitive market. Remember, a branded hashtag that resonates with your audience and reflects your brand’s values can transform mere followers into loyal brand advocates.

With thoughtful planning and proactive engagement, your branded hashtag can become a key asset in your Instagram marketing efforts, fostering not only visibility but also a sense of belonging among your community members. Embrace the journey of creating and nurturing your hashtag as it becomes a symbol of your brand’s identity and a cornerstone of your social media strategy.

Frequently Asked Questions

What are some common mistakes to avoid when creating a branded hashtag?

When creating a branded hashtag, it’s important to avoid common pitfalls such as making it too long, using generic terms that aren’t unique to your brand, or choosing a hashtag that could be easily misspelled. Ensuring clarity and uniqueness can significantly impact the success of your hashtag.

Can branded hashtags be trademarked, and is it necessary?

Yes, branded hashtags can be trademarked to protect your brand and ensure exclusive use, though it’s not always necessary. Trademarking a hashtag is more beneficial for larger campaigns or when the hashtag forms a critical part of your branding strategy.

How do I measure the ROI of using branded hashtags on Instagram?

Measuring the ROI involves tracking engagement metrics such as likes, shares, comments, and the growth of your follower base attributed to posts using your hashtag. Tools like Instagram Insights and third-party analytics platforms can provide detailed reports on these metrics.

Are there best practices for using multiple hashtags in a single post?

While Instagram allows up to 30 hashtags per post, using too many can seem spammy. It’s best to use a mix of 5 to 10 relevant hashtags that include a combination of branded, niche, and popular hashtags to reach a broad yet targeted audience effectively.

How often should I change my branded hashtag?

Generally, a branded hashtag should remain consistent to build recognition and loyalty. However, introducing new hashtags for specific campaigns or to refresh your strategy can be beneficial, as long as the core branded hashtag remains a central part of your identity.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.