How to Use Instagram Highlights for Testimonials: The Ultimate Guide to Using Instagram Stories Highlights 

By: Ellen Bartolino

In today’s digital age, social media marketing is crucial for any business looking to expand its reach and engage with potential customers. One of the best ways to do this is by leveraging Instagram Stories Highlights. This feature allows you to showcase a series of stories on your Instagram profile for an extended period, making it an excellent tool for highlighting customer reviews and testimonials.

By strategically using Instagram Highlights, you can create curated collections of your best story content, providing your followers with social proof and an inside look at your product or service. Whether you want to highlight your brand’s values, showcase reviews from happy customers, or simply engage your audience, Highlights are a great way to do it.

In this ultimate guide, we’ll dive into ways to use Stories Highlights for testimonials, covering everything from creating a highlight to engaging your audience. By the end of this article, you’ll have all the knowledge you need to make the most of this powerful feature on your Instagram account.

How to use instagram story highlights for testimonials

Benefits of Using Instagram Highlights for Testimonials

Ways to Use Instagram Highlights for Testimonials

Using Instagram Highlights strategically can significantly enhance your brand’s credibility and engagement. Here are some ways to use Instagram Stories Highlights for testimonials:

  1. Highlight Cover: Design an eye-catching cover for each highlight to make your Instagram profile visually appealing and organized.
  2. Showcase Reviews: Create highlights that feature customer reviews and feedback, providing social proof to potential customers.
  3. Stories Archive: Utilize the stories archive feature to save and curate testimonials, ensuring you always have content to add to your highlights.
  4. Highlight Categories: Organize testimonials into different categories, such as product reviews, service feedback, and customer experiences, to make it easy for followers to find relevant content.
  5. Create IG Stories Highlights: Regularly update and create new highlights to keep your profile fresh and engaging, showcasing your best story content.

Highlights to Wow Your Customers

Creating highlights that wow your customers involves more than just adding stories. Here are some tips to ensure your highlights stand out:

  1. Creative Way: Use a creative way to present your testimonials, such as incorporating videos, images, and text overlays.
  2. Instagram Stories Highlights to Wow: Focus on high-quality content that reflects your brand’s values and resonates with your audience.
  3. Customer Reviews: Regularly update your highlights with new customer reviews to keep your content relevant and engaging.
  4. Potential Customers: Tailor your highlights to address the needs and interests of your potential customers, making it easier for them to connect with your brand.
  5. Happy Customers: Feature stories from happy customers who are willing to share their positive experiences with your product or service.

Creating Effective Instagram Stories Highlights

How to Create an Instagram Stories Highlight

Creating Instagram Stories Highlights is straightforward, and it can significantly enhance your Instagram profile. Here’s how to create an effective highlight:

  1. Create an Instagram Stories Highlight: To start, go to your Instagram profile page and tap the “+” button under “Story Highlights”. Select the stories you want to include in the new highlight.
  2. Highlight Cover: Choose or design a cover image that represents the content of the highlight. This can help attract viewers and keep your profile organized.
  3. Title Your Highlight: Give your highlight a relevant and engaging title. This helps followers understand what kind of story content they can expect.
  4. Edit or Remove a Highlight: You can always edit the highlight by adding new stories or removing old ones to keep the content fresh and relevant.
  5. Archived Stories: Use archived stories to add content to your highlights. Instagram automatically saves your stories, allowing you to curate them into highlights at any time.

I decided to use Stories Highlights to showcase testimonials from our satisfied customers. I created a highlight specifically for customer reviews and asked a few loyal clients to share their experiences. After adding their stories to the highlight, I noticed an immediate increase in engagement. New followers often mentioned that seeing genuine reviews helped them decide to purchase from us.

Using Stories Archive to Organize Testimonials

The stories archive is a valuable tool for maintaining an organized and dynamic Instagram account. Here’s how to make the most of it:

  1. Automatically Save to Your Archive: Ensure that your Instagram settings are set to automatically save stories to your archive. This way, you never lose valuable content.
  2. Curated Collections: Regularly review your archived stories to create curated collections of testimonials. Highlight these collections to provide social proof to your audience.
  3. Create a New Highlight: Use your archived stories to create a new highlight whenever you gather enough testimonials. This keeps your profile updated and engaging.
  4. Highlight on Your Profile: Position your testimonial highlights prominently on your profile page to ensure they capture the attention of visitors.
  5. Instagram Users: Encourage Instagram users who are satisfied with your product or service to share their experiences, which you can then feature in your highlights.

Update your highlights with new customer reviews

Engaging Your Audience with Instagram Stories

Ways to Use Instagram Stories Highlights

Engaging your audience on Instagram is key to building a loyal following. Here are ways to use Stories Highlights to captivate your audience:

  1. Highlight Your Reviews: Use highlights to showcase reviews from happy customers. This not only builds trust but also encourages new followers to try your products or services.
  2. Story Highlights are a Great Way: Regularly update your highlights to keep your content fresh. Story highlights are a great way to feature user-generated content and show appreciation for your followers.
  3. Instagram Content: Use your best Instagram content in highlights. This could include behind-the-scenes looks, product demonstrations, and customer testimonials.
  4. New Customers: Highlight stories that specifically address the needs and interests of new customers, making it easier for them to connect with your brand.
  5. Customers Using: Feature stories of customers using your products in creative ways. This not only shows your product in action but also inspires other customers to do the same.

When we launched our new product line, I used Stories Highlights to organize a series of product demonstration videos. I created a highlight titled ‘Product Demos’ and added short clips showing different features and benefits of the products. This not only provided our audience with valuable information but also increased our product inquiries and sales.

Highlight Your Reviews to Build Trust

Building trust with your audience is essential for converting followers into customers. Here’s how to use highlights to achieve this:

  1. Social Proof: Leverage social proof by featuring testimonials and positive feedback in your highlights. This reassures potential customers about the quality of your products or services.
  2. Customer Reviews: Regularly update your highlights with new customer reviews to keep the content relevant and engaging.
  3. Seeing Your Stories: Encourage followers to share their experiences with your products by tagging you in their stories. Repost these in your highlights to show genuine customer satisfaction.
  4. Highlight Categories: Organize your reviews into different highlight categories, such as product reviews, service feedback, and customer experiences. This makes it easy for followers to find specific information.
  5. Instagram Profile: Ensure that your highlights are prominently displayed on your Instagram profile. This makes it easy for new visitors to see the positive experiences of your existing customers.

Best Practices for Highlighting Testimonials

Examples of Effective Testimonial Highlights

Creating effective testimonial highlights can greatly enhance your Instagram profile. Here are some examples to inspire you:

  1. Customer Reviews Highlight: Create a highlight specifically for customer reviews. Include a mix of text, photos, and videos where customers share their positive experiences.
  2. Product or Service Showcase: Feature testimonials that highlight specific products or services. This not only promotes your offerings but also shows how they benefit your customers.
  3. Happy Customers: Dedicate a highlight to stories from happy customers. This can include unboxing videos, product demonstrations, and customer feedback.
  4. Creative Way to Present: Use a creative way to present testimonials, such as incorporating branded graphics, engaging captions, and call-to-actions.
  5. Stories Archive: Regularly update this highlight with content from your stories archive, ensuring that new and relevant testimonials are always featured.

A recent study showed that businesses using Highlights saw a 20% increase in overall engagement compared to those that didn’t use the feature.

Dedicate a highlight to stories from happy customers

Tips for Collecting Customer Testimonials

Gathering authentic and impactful testimonials is key to creating engaging highlights. Here are some tips:

  1. Ask Directly: Reach out to satisfied customers and ask if they would be willing to share their experiences on your Instagram. Personal requests often yield the best results.
  2. Use Link Sticker: Use the link sticker in your stories to direct customers to a feedback form. This makes it easy for them to share their thoughts and for you to collect testimonials.
  3. Highlight on Your Profile: Feature testimonials prominently on your profile page. This makes it clear to visitors that you value customer feedback.
  4. Incentivize Participation: Offer incentives, such as discounts or giveaways, to encourage customers to share their stories.
  5. Curated Collections: Create curated collections of testimonials in your highlights. This not only organizes the content but also makes it more accessible and engaging for your followers.

According to a 2023 survey, 72% of Instagram users reported that they are more likely to trust a brand that showcases customer testimonials and reviews in their Stories Highlights.

Analyzing the Impact of Highlighted Testimonials

Measuring Engagement with Instagram Insights

To understand the effectiveness of your highlighted testimonials, it’s essential to track engagement using Instagram Insights. Here’s how to measure the impact:

  1. View Counts: Check the number of views each highlight receives. Higher view counts indicate that the content resonates with your audience.
  2. Engagement Metrics: Look at metrics such as replies, shares, and sticker taps to gauge how followers interact with your highlighted stories.
  3. Follower Growth: Monitor your follower growth after posting new testimonials. A spike in followers can indicate that the testimonials are attracting new customers.
  4. Stories Archive: Analyze past stories in your stories archive to identify patterns in engagement. Use this data to create more effective future highlights.
  5. Instagram Account Performance: Regularly review your Instagram account performance to see how testimonials are contributing to overall engagement and brand loyalty.

Marketing Strategies to Optimize Testimonials

Implementing effective marketing strategies can enhance the impact of your highlighted testimonials. Here are some tips:

  1. Promote Highlights: Regularly promote your testimonial highlights in your posts and stories to ensure maximum visibility.
  2. Link Sticker: Use the link sticker to direct followers to a page where they can read more testimonials or leave their own review.
  3. Social Media Marketing Campaigns: Incorporate testimonials into broader social media marketing campaigns. This can help build trust and drive conversions.
  4. Engage with Followers: Respond to comments and messages about your testimonials. Engaging with followers can strengthen relationships and encourage more customer reviews.
  5. Analyze and Adapt: Continuously analyze the performance of your testimonial highlights and adapt your strategy based on what works best for your audience.

Implementing effective marketing strategies


Instagram Stories Highlights are a powerful tool for showcasing testimonials and building trust with your audience. By strategically using highlights on your Instagram profile, you can effectively display customer reviews, provide social proof, and engage both current and potential customers. From creating highlight covers and organizing archived stories to measuring engagement with Instagram Insights, every step helps enhance your brand’s credibility.

Incorporating customer testimonials into your highlights not only showcases the positive experiences of happy customers but also attracts new customers who can see the value in your product or service. By following best practices and continuously optimizing your strategy, you can make the most of Highlights and elevate your social media marketing efforts.

Frequently Asked Questions

How do Instagram Stories Highlights differ from regular stories?

Instagram Stories Highlights are a curated collection of stories that stay on your Instagram profile indefinitely, unlike regular stories that disappear after 24 hours. Highlights allow you to showcase important content and reviews with your followers for an extended period.

What are some creative ways to use Instagram Stories Highlights for my business?

Some creative ways to use Highlights include showcasing customer testimonials, highlighting product tutorials, sharing behind-the-scenes content, and organizing FAQs about your products or services. This approach helps provide customers an inside look at your business.

Can I add past stories to my Instagram Highlights?

Yes, you can add past stories to your highlights. Go to your stories archive, select the story in the past that you want to add, and tap “Highlight”. This feature ensures that important stories are always accessible to your followers.

How can Instagram Stories Highlights improve my social media marketing strategy?

Instagram Highlights can enhance your social media marketing by allowing you to display curated content that represents your brand. Highlights provide continuous engagement opportunities, and showcasing customer reviews can build trust and attract new followers.

What should I include in my Instagram Stories Highlights to attract new customers?

To attract new customers, include highlights that feature customer testimonials, product demonstrations, exclusive behind-the-scenes content, and special promotions. This provides a comprehensive view of your brand and encourages potential customers to engage with your content.

Author Bio

Ellen Bartolino

Ellen is a seasoned author and communication expert, with a particular focus on Instagram. Her extensive knowledge of the platform has allowed her to create engaging and effective content for businesses and individuals alike. Ellen has a proven track record of crafting compelling Instagram captions and influencer marketing.